11 Sales Funnel Examples To Maximize Your Conversion Rate In 2023

Yuxin Zhu

Yuxin Zhu

Over the years, the sales funnel has been identified as a proven strategy for building a strong customer base as it helps to convert prospects into buying customers. However, some businesses still struggle with getting the required result. The sales funnel is one of the most important tools for any business. It is the process of taking a potential customer from the point of awareness to the point of purchase. It is a crucial part of any successful marketing strategy and can help to maximize your conversion rate and ROI.

Many businesses are recording great ROI using the sales funnel, and we’ll be showing you what you can learn from these businesses. In this article, we will explore 11 of the best sales funnel examples and discuss how to create your own sales funnel. We will also answer some of the most commonly asked questions about sales funnels and how to measure their success.

Check out: 7 Reasons Your eCommerce Conversion Rates Are Low

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What Is A Sales Funnel?

A sales funnel is a visual representation of the customer journey, from the point of initial contact to the point of purchase. It is designed to help businesses attract and convert potential customers and to maximize the value of each customer.

At the top of the funnel, potential customers are made aware of a brand or product. This is usually done through marketing campaigns, such as email marketing, content marketing, social media advertising, and search engine optimization (SEO).

As customers move further down the funnel, they become more familiar with the brand and product and more likely to make a purchase.

How Do Sales Funnels Work?

Sales funnels are a series of steps potential customers go through to make a purchase. It starts with awareness, where potential customers become aware of your product or service. Then, they move on to the interest stage, where they begin to consider whether your product or service is right for them.

After that, they move onto the decision stage, where they decide whether to purchase your product or service. This is followed by the action stage, where the customer actually makes the purchase.

Why Are Sales Funnels Important?

Sales funnels are essential for businesses because they provide a structure to the sales process. By having a defined sales process in place, businesses can track and measure their progress, identify areas of improvement, and increase their sales.

They also help to ensure that each step of the process is completed in a timely manner and that customers are getting the highest quality service.

Sales funnels are also vital because they help businesses identify their target audience and create tailored campaigns that appeal to them.

Benefits Of Sales Funnels

Here are some noteworthy benefits you should know:

  • Increased Conversion Rates: Sales funnels allow businesses to target the right prospects and guide them through the sales process.
  • Better Targeting: Sales funnels enable businesses to segment their prospects into different groups, allowing them to target their marketing efforts to the right prospects.
  • More Effective Lead Generation: By targeting prospects at various sales process stages, sales funnels enable companies to produce more leads. This increases the number of prospective customers and, thus the number of sales.
  • Increased ROI: By using a sales funnel, businesses can maximize their ROI by ensuring that their marketing efforts are more effective.
  • Improved Customer Experience: Sales funnels enable businesses to provide a better customer experience by giving prospects the information they need to make an informed decision.

Stages Of The Sales Funnel

The sales funnel consists of four stages: awareness, interest, decision, and action. Each stage has its own unique purpose and is designed to move the customer through the sales process.


Awareness is the first and most crucial stage of the sales funnel. It is the stage where potential customers become aware of your brand and the products or services you offer.

At this point, your goal is to capture the attention of potential customers and inform them about your company and what you can do for them. To do this, you need to create content that is engaging and informative.


The Interest stage of the sales funnel is all about attracting potential customers to take an interest in your product or service. This is where you start to build relationships with your prospects and showcase the value of what you have to offer.

At this stage, you should be focusing on creating content that educates and informs your prospects about your product or service. This could include blog posts, videos, webinars, case studies, and more.

You should also leverage social media to reach your target audience. You can use platforms like Facebook, Twitter, and LinkedIn to share your content and engage with potential customers.


The decision stage of the sales funnel is an important step in the process. At this stage, the potential customer has been exposed to the product or service and is now considering whether or not to make a purchase. It is essential to provide the customer with all the necessary information they need with a clear understanding of the benefits of the product to make a decision.

This can include product descriptions, customer reviews, pricing information, and highlighting the features and advantages of the product or service compared to competing products or services.


The Action stage of the sales funnel is the most crucial stage of the entire process. You must guarantee that your prospects are taking the desired action at this point. This is the stage where your prospects are most likely to become customers.

At this stage, you should be providing your prospects with the right tools and resources to help them make the decision to purchase your product or service. This could include things like product demos, free trials, discounts, or even personalized messages.

Stages Of The Sales Funnel

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11 Best Sales Funnel Examples


Harvest is an online time-tracking and invoicing software that helps businesses keep track of their time, expenses, and invoices. The company has been in business since 2006 and has become one of the most popular and reliable time-tracking and invoicing solutions available.

Harvest’s sales funnel starts with a free trial that allows potential customers to test out the software and see if it’s right for them. Once users are satisfied with the product, they can upgrade to one of Harvest’s paid plans. They also provide comprehensive testimonials from different industries as part of their social evidence.


Mixergy sells interviews and courses starring top entrepreneurs. Their funnel begins with a CTA that offers access to interviews in return for an email address. You can enter your details and receive an email with a link to a video.

Now that Mixergy has your contact information, they can message you and try to get you into their premium section.



Basecamp is a project management tool that helps teams stay organized and productive. It gives users a centralized platform to manage projects, tasks, and communication. Basecamp also feels very personal. They highlight social proof and present it in a distinctive manner.

At the top of the funnel, Basecamp offers a free 30-day trial, and you don’t have to fill in your credit card information initially when you sign up. It also allows potential customers to explore the platform and see if it’s the right fit for them.



Founded in 2007 with a simple goal in mind: life would be a lot better if everyone could access their most essential information from any device at any moment. Dropbox generated over 90% of its revenue through its self-serve channels to convert users into paying customers through in-product alerts and messages, time-limited free trials of paid subscription plans, email campaigns, and lifecycle marketing.



Mailchimp mainly serves small business owners who cannot afford large-scale marketing campaigns with email and marketing automation services. Mailchimp attracts customers by offering a personalized pricing plan to its target market, which is approximately middle-income.

Mailchimp has two different call-to-action buttons. You can start using Mailchimp right away or take your time reviewing the options. True bargaining starts on the pricing page. Mailchimp enables you to customize your plan based on your contact information. Prospects have power over their plan with this technique, enabling them to save money by limiting their contacts.

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SharpSpring is an all-in-one marketing automation platform that provides businesses with powerful tools to help them grow their business. It offers a comprehensive suite of features designed to help marketers create, manage, and optimize their marketing campaigns.

Their design is excellent, they have a lot of social evidence, and they even have case studies and whitepapers in the "Resources" tab. If you've previously visited their website, you'll be retargeted and urged to return to conclude your unfinished registration.


Their sales funnel approach is built on content creation. They produce snackable content for their niche and promote their products within their articles. They mainly draw users through search engines.

Reading the articles increases curiosity and desire. If users are intrigued, they can then click on the CTA and be led to the product's website. They can then determine whether or not to buy the product.


Zendesk is an excellent example of a B2B sales funnel. Zendesk is a platform with a variety of tools. Zendesk provides personalized video demos to help customers grasp how to use the tool they want.

When you visit their video demo page, you will see a popup. After entering your details, including the name of the product you're interested in, you'll be presented with a selection of customized video demos.

Zendesk then displays personalized demos to advance users to the interest stage. The decision stage is totally up to the user. In this stage, users decide to subscribe to the services or move on. Zendesk uses PPC advertising, social media, websites, podcasts, and so on to raise brand awareness.



Groupon is an online coupon and deal platform that has been helping businesses and customers save money since 2008. The platform has a wide range of features that allow users to save money on their purchases, including discounts, vouchers, coupons, and more.

They move prospects through their funnel by using a referral program, email marketing, interest-based searching, user incentives, and remarketing.



HelpScout is an all-in-one customer service platform that helps businesses build relationships with their customers. With HelpScout, businesses can create a seamless customer experience and provide personalized support. HelpScout offers a variety of features, such as ticketing, customer feedback, and knowledge base management.

Help Scout offers you to watch a demo video. Plus, some brand logos are added at the fold to emphasize social proof to website visitors. The site has excellent contrast and is simple to read. Nothing is interfering with the copy. There is no messy background. There's an obvious call to action and plenty of social proof.

Help Scout


Netflix is one of the most successful companies in the world, and its sales funnel is a big part of why. Netflix focuses on providing customers with a great user experience and a wide selection of content to choose from.

The company has created a sales funnel that is designed to make it easy for customers to find the content they are looking for and then sign up for a subscription.

Netflix has a simple and slightly elaborate sales funnel for the advantage of its customers. The landing page has a clear CTA that leads you to a nearly 5 to 6-step membership process where everything is explained in simple terms to avoid misunderstanding.


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How To Create Your Own Sales Funnel

Creating your own sales funnel involves several steps. Here are the general steps you can follow:

  • Define Your Target Audience: Who are you trying to reach? What are their needs and wants? What kind of problems are they trying to solve? Once you have a clear understanding of your target audience, you can begin to develop a strategy for your sales funnel.
  • Capture Your Audience’s Attention: The only way your sales funnel works is if you can lure people into it. This means putting your content in front of your target audience. Utilize the organic approach and share tons of content across all of your platforms. Broaden your content with infographics and videos.
  • Create Landing Pages: Your ad or other content must lead your prospects somewhere. Preferably, you want to send them to a home page with a can't-miss offer. Focus on capturing prospects rather than pushing the sale because these individuals are still at the bottom of the sales funnel.
  • Set Up Email Marketing: Once you have collected the contact information of potential customers, set up an email marketing campaign that sends automated emails to your leads. These emails should nurture your leads and provide them with more information about your business.
  • Offer a Tripwire: A tripwire is a low-cost, high-value offer that you present to your leads after they opt-in to your email list. This offer should be irresistible and designed to turn leads into paying customers.
  • Offer a Core Product: Once a lead has purchased your tripwire, offer them a core product that solves their pain point. This product should be priced higher than the tripwire, providing even more value.
  • Create a High-End Offer: Lastly, create a high-end offer that is priced significantly higher than your core product. This offer should be designed to provide a premium experience and solve the most pressing problems of your target market.
How To Create Your Own Sales Funnel

Final Thoughts

Sales funnels are an incredibly powerful tool for businesses of all sizes. They help to streamline the customer journey, increase ROI, and drive more sales. There are different types of sales funnels and the best one for your business will depend on your goals and objectives.

By utilizing the 11 best sales funnel examples outlined in this article, you can create a successful sales funnel that will help you reach your goals. And with the right strategies and tactics, you can maximize your conversion rate and generate more revenue in 2023.

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What is the difference between a sales funnel and a sales pipeline?

A sales funnel is the process of guiding a prospect through the stages of the sales process until they convert into a paying customer. On the other hand, a sales pipeline represents the process sales teams use to turn a prospect into a customer.

What is the difference between sales funnels and marketing funnels?

Sales funnels are designed to guide prospects through the sales process. They are focused on turning prospects into customers. On the other hand, marketing funnels are designed to guide prospects through the marketing process. They are focused on generating leads and awareness.

What is the best way to measure the success of a sales funnel?

The best way to measure the success of a sales funnel is to track the number of prospects that enter the funnel and the number of prospects that convert into paying customers. This will give you an indication of the effectiveness of your sales funnel.

What is email marketing?

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. It is a powerful tool for marketing teams to use in order to reach their target audience.

What is the best way to optimize a sales funnel?

The best way to optimize a sales funnel is to identify areas where prospects are dropping out of the funnel and find ways to improve those areas. You should also experiment with different types of content and messaging to see what resonates with your prospects.

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