D2C Teardowns


How Birthdate personalizes a single product with 356 product pages

Birthdate Co. is a candle and tarot book brand that focuses on providing personalized gifts based on horoscope readings. The brand uses all-natural ingredients to create their signature candles, including all-natural soy, coconut, and apricot wax with natural fragrances and oils. In this D2C Teardown, we look at how Birthdate personalizes products for every day of the year.

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