Achieving 3x Higher CVR With Focused Story-Driven Landing Pages For Mojo Country Club

About Mojo Country Club

Mojo Country Club is a golf lifestyle brand built around one flagship product: a nootropic gummy designed for the mental game of golf. Founded by serial entrepreneur Adriaan Zimmerman, the brand is rooted in the philosophy that golf should be about enjoyment—not pressure. Mojo targets recreational golfers who value leisure, social connection, and good old-fashioned fun over elite performance tracking.

About Replo

Replo is your all-in-one-solution for selling anything on the Internet. With Replo, you can use a single prompt, image, or URL to generate a full page that's ready to drive sales for your brand; or use our drag-and-drop editor. Use our Analytics and A/B Testing tool to track, measure, and iterate on your pages. Access ready-made templates from over hundreds of different brands.

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The Challenge: Scaling A Niche Brand With Performance Marketing

Before founding Mojo Country Club, Adriaan Zimmerman had spent years running a wellness brand housing a broad range of products. It came with collection pages, product pages, about pages, and all the complexity of a full Shopify theme. 

When he founded Mojo, he wanted to take a radically different approach. Adriaan's hypothesis was simple: if he could establish a solid ground game with profitable performance marketing for a single product on Meta, the brand could scale.

But that required targeted, high-performing landing pages—not a sprawling storefront—along with the ability to rapidly A/B test and iterate on offers, copy, and page formats. He needed a platform that could bypass the traditional Shopify theme entirely and serve as the brand's primary conversion engine.

The Solution: Strategic And High-Converting Funnels Built In Replo

Adriaan chose Replo to power every brand-owned customer touchpoint. All paid Meta traffic goes directly to Replo landing pages. Organic traffic lands on a Replo-built homepage variant with navigation. The Shopify theme exists only for SEO indexing—it receives no direct traffic.

"Replo serves as my homepage as well. So if somebody is coming to mojocountryclub.com through a Google search, they're landing on a Replo page."

— Adriaan Zimmerman, Founder @ Mojo Country Club

This setup enabled a sophisticated two-bucket strategy, with different metric goals depending on whether the shopper is a newcomer or a returning customer. First-time customers see an offer optimized for AOV—buy two, get a discount—driving a $45 average order value. Meanwhile, returning customers see a subscription-forward page designed to maximize lifetime value instead of AOV, with a lower AOV of $36.45, as expected. 

The logic here is deliberate: avoid driving new shoppers to a subscription offer before they’ve even tried the product. Instead, optimize for that first purchase, then focus on growing their long term customer relationships. 

"My belief is that if we focus on profitability on first purchase and then focus on converting repeat purchases in a subscription, we're going to have a much higher LTV."

— Adriaan Zimmerman, Founder @ Mojo Country Club

Replo's flexibility also made seasonal campaigns seamless. For the Ryder Cup in September 2025, Adriaan dressed up his existing high-converting page with campaign-specific copy, imagery, and a "buy 3, get 1 free" foursome offer.

The result? The Ryder Cup campaign outperformed their entire BFCM effort—a testament to the power of timely, culturally relevant offers built fast in Replo.

The Result: Data-Driven Wins From Rigorous A/B Testing

"Ultimately a story, a page that tells a story for conversion is really good for converting people after they've touched the brand a few times."

— Adriaan Zimmerman, Founder @ Mojo Country Club

With Replo's A/B testing, Mojo ran two critical experiments that shaped the brand's conversion strategy.

In a 24-day buy box test for cold traffic, the standard one-time offer outperformed the subscription-heavy variant by 18%, alongside higher AOV. The takeaway confirmed Adriaan's philosophy—don't push subscriptions on first-time buyers.

A second six-week experiment compared Mojo's story-driven landing page against a listicle format. The results were definitive: the standard story page converted at 330% of the listicle variant. As Adriaan notes, storytelling wins for warm audiences at the moment, though listicles may be a good medium for converting colder traffic down the line.

These landing page tests didn't just confirm intuitions. They provided the data to confidently allocate ad spend and double down on what works for Mojo’s conversion funnels.

Closing Thoughts: Building A Focused Conversion Funnel With Intention

Mojo Country Club is a masterclass in doing more with less.

By replacing a complex Shopify storefront with a focused Replo-powered funnel, Adriaan has built a brand that's profitable on first purchase, growing in lifetime value, and positioned to scale as golf season approaches. The combination of a clear conversion strategy, rigorous testing, and the flexibility to launch seasonal campaigns quickly has made landing pages an irreplaceable asset. 

Replo is excited to work with brands like Mojo Country Club to grow their store. Creating a high impact customer journey is both an art and a science, and Replo's mission is to make it as fast and easy as possible.

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