"Replo has helped out in that regard—we can roll things out versus just doing one big rebrand at once and just throwing it out and then not knowing if it works or doesn't."
Jon Davis, Director of Performance Marketing, Cords Club
About Cords Club
Cords Club specializes in hypoallergenic, non-tarnish jewelry designed for women ages 20-45 who want earrings they can sleep in, shower with, and wear during active lifestyles. Their hero product—the flatback stud—features a comfortable design that doesn't poke behind the ear like traditional butterfly backs.
About Replo
Replo is your all-in-one-solution for selling anything on the Internet. With Replo, you can use a single prompt, image, or URL to generate a full page that's ready to drive sales for your brand; or use our drag-and-drop editor. Use our Analytics and A/B Testing tool to track, measure, and iterate on your pages. Access ready-made templates from over hundreds of different brands.
Start building with Replo today.
{{get-started="/components"}}
The Challenge: Running Fast And Agile Experiments For Design Changes
When Jon Davis joined Cords Club as Director of Performance Marketing, he immediately recognized the disconnect between the brand's rapid growth and the current store’s lack of design value.
The default Shopify theme lacked the flexibility needed for creating a cohesive design that reflected the current brand. Plus, the team needed a way to test design changes for highly-targeted themed pages, including PDPs and collections pages, without committing to risky large scale changes across the board.
“Site theming definitely works for us. We did some A/B testing around it. And so we wanted to build some theme pages around Halloween, holiday times… testing out some of our product pages or collection page redesigns… before we put effort into doing a full redesign of the theme and then to not have it work.”
— Jon Davis, Director of Performance Marketing @ Cords Club
The challenge wasn't just about design—it was about process. The team’s in-house brand designer created page designs in Figma based on brand assets, creative briefs, content guidelines, and moodboards. Afterwards, a web developer built out these page designs for production.
With a globally distributed team, overseas resources, multiple levels of design approval, and evolving brand guidelines, taking designs from Figma to production was the primary bottleneck. On top of that, the team was growing very fast, with each member juggling multiple different roles and areas of scope.
As a result, speed was vital to Cords Club’ strategic priorities in 2026.
"...having that speed and agility is super important."
— Jon Davis, Director of Performance Marketing @ Cords Club
The Solution: Validating Page Designs With A/B Tests Using Replo
After evaluating Unbounce and Webflow, Jon chose Replo for its page speed, ease of use, and native Shopify integration. The workflow was much faster, and the ability to A/B test page variations before rolling changes site-wide became the cornerstone of their rebrand strategy.
"The workflow is definitely a lot faster than trying to do it in the [Shopify] theme and then testing it there."
— Jon Davis, Director of Performance Marketing @ Cords Club
Cords Club has used Replo across multiple use cases: creating themed campaign collection pages for seasonal events, such as Halloween and Cyber Monday, spinning up event landing pages built in under an hour, and—most importantly—running product page redesigns that de-risk their rebrand.
“More than anything, this [Replo] has just been helpful to include in our workflow if we are testing to get a new page out, and then get it live a lot faster than if we were to do it just through Shopify.”
— Jon Davis, Director of Performance Marketing @ Cords Club
Running different campaign tests provided learnings that built on each other.
For example, the team saw in one test that a full-site theme change for Halloween (featuring logo design changes, themed colors, and seasonal in-cart promotions) lifted conversion rates; however, in another test a dedicated Halloween themed landing page showed no significant improvement as compared to a regular collections page that was Halloween-themed.
The unique insight? Jon realized that Cords Club shoppers love to browse and cart-build across the countless options on their site, so only providing 20 products on a single landing page (due to Shopify restrictions for dynamic product data on custom landing pages) didn't match their shopping behavior.
When given a single landing page, shoppers were more likely to just click through immediately to a product page or head to a collections page, without hitting the back button. As a result, conversion uplift was minimal.
“One thing we saw was that essentially people just click through so quickly to go to the site and look around. We have such a high SKU count. People love to browse and cart build on our site. And so we didn't really see too much uplift… [because] people would click through immediately.”
— Jon Davis, Director of Performance Marketing @ Cords Club
The Result: A Systematic Approach To Compounding Testing Insights
Armed with learnings from previous experiments, the team is now running a test on their redesigned “Stud of the Months” subscription page which features their hero flatback studs.
Initial results after 2 weeks of running the A/B test show promise, including a 12% improvement in Add to Cart and 9% increase in Revenue Per Visitor on their subscription page redesign.
In addition, a newly launched PDP test features a variant with optimized designs such as clear visual hierarchy, a floating add-to-cart button, and crucially—"single vs. pair" purchase options that cater to their "ear stack" customer base.
The team’s systematic approach for actively testing new page designs across collections pages, PDPs, and more has meant that Cords Club can now validate each element before committing to a site-wide change—turning what could be a risky rebrand into a data-driven evolution.
Not only that, the brand has been able to run through page variants and new designs at a rate far faster than a limited Shopify theme would have allowed. This means more testing cycles, shorter times to insight, and faster improvements to store performance.
"More than anything, it’s going through a systematic rebrand where even if we're launching it and we keep it for two weeks, we know that it's not dropping in CVR.… We can roll that out versus just doing one big rebrand at once and then not knowing if it works or doesn't. Replo has helped out in that regard."
— Jon Davis, Director of Performance Marketing @ Cords Club
Closing Thoughts: Growing A More Cohesive Brand With A/B Testing
With their flatback studs PDP test currently running and plans for an affiliate landing page in development, Cords Club is proving that rapid testing doesn't just improve metrics—it reduces risk. Each test, whether it moves the needle or not, provides insights that compound over time.
Replo is excited to work with brands like Cords Club to grow their store. Creating a high impact customer journey is both an art and a science, and Replo's mission is to make it as fast and easy as possible.
Looking to try out Replo? Get started here or learn more about the product in our quickstart guide! Join our Discord community or follow us on X to stay updated on the latest.
