"Your imagination is what you got on Replo. You can do so much with it… and it definitely converts."
Kelly Hoyt. Green Goo
About Green Goo
Green Goo is a heritage skincare brand for health-conscious folks seeking natural alternatives. As a family-owned business, the brand first got started nearly two decades ago, drawing its formulas from traditional herbal remedies found in herbalism and midwifery.
What began as a mom and pop shop that only sold at farmers markets on the weekends quickly took off. The whole family stepped in, eventually taking the brand to 10,000 retail spots from CVS, Walgreens, Rite Aid, CVS, and more, all while preserving their product efficacy.
Today, Green Goo’s all-natural approach caters to a wide range of demographics and use cases, from toddlers, to outdoors sportsmen such as bikers and climbers and kayakers, to people with chronic dry skin, to those looking to treat insect bites, to elderly folks who want an anti-aging solution.
About Replo
Replo is your all-in-one-solution for selling anything on the Internet. With Replo, you can use a single prompt, image, or URL to generate a full page that's ready to drive sales for your brand; or use our drag-and-drop editor. Use our Analytics and A/B Testing tool to track, measure, and iterate on your pages. Access ready-made templates from over hundreds of different brands.
Start building with Replo today.
The Challenge: Refreshing The Brand
For a period of time after the brand took off, Green Goo was run under a separate company that was not affiliated with the family that had originally founded it.
When Green Goo was finally bought back into the hands of the family in late 2024, the company needed a fresh start on all fronts, with optimized updates and new functionalities to make up for years of neglectful management.
As Kelly Hoyt describes, restarting the brand was “like starting a car that had sat in the field and hadn't been maintained for several years.”
Not only were conversion rates unideal at the time, it had also become clear to the team that product messaging was a major blocker—with viewers unable to fully understand Green Goo’s various use cases. Not only that, their store was unequipped to handle the mobile users which had increased to become the majority of their traffic over the past 3 years, with a user interface that still catered more to desktop, rather than mobile users.
For Green Goo, the first priority was finding a tool that could communicate their products’ versatility (from cuts and scrapes to bug bites and chafing) in a mobile-friendly format, while actually converting scrolling visitors.
The Solution: Creating An Intuitive Mobile-First Customer Experience
The team discovered Replo in July 2025 through word-of-mouth recommendation from a retention marketing company they were partnering with.
They got in contact with growth agency Daydreamer Studio, where they learned more about Replo and how the platform could get their store back up to its best state in the least amount of time.
While other platforms they explored were not mobile-optimized enough or easy to set up out-of-the-box, Replo’s intuitive, scroll-friendly design was exactly what Green Goo needed to finally tell their story the right way.
“As we started getting back into it and turning things back on, it became clear that we needed to up our game and catch up with the emerging technologies… the way our website was crafted and organized just wasn't working anymore. Replo saved the day on that.”
—Kelly Hoyt, Green Goo
The Result: Increasing CVR With Paid Campaigns And Optimized User Flow
Since onboarding with Replo, Green Goo has entirely rebuilt its product pages and home page, and seen meaningful improvement in conversions and user experience.
The brand grew from a baseline of 0.5-1.2% to consistently hitting 2-3% or more—an over 200% increase!—with spikes as high as 8% on days when a popular podcast is posted on YouTube (with links driving traffic to their product landing page).
On a 30-day average, the team is seeing a solid 1.5-2.5% lift, a clear sign that the user experience friction they were struggling with before has been significantly reduced.
Overall, the entire store has seen steady growth across all pages from just Q3 to Q4 2025 alone:
- Conversion rate grew 65%
- Added to Cart grew 59%
- Reached checkout grew 45%
- Completed checkout grew 68%
Not only that, paid campaigns from Meta and Google Ads to Replo landing pages, such as the Foot Care Balm campaign launching in October 2025 and the Skin Repair Salve campaign launching in August 2025, have been equally impressive.
Their Foot Care Balm—a signature product for dry cracked feet—saw a remarkable 550% month-over-month increase from November to December, while their Skin Repair Salve—a hero product for anti-aging, sun-damage, and dry skin relief—has seen an about 33% growth in product revenue over 90 days since launching.
User complaints on locating products or friction while checking out “has pretty much disappeared,” signalling a smoother and more intuitive shopping experience for customers.
With Replo, Green Goo’s horizons of what they can do with their store has greatly expanded.
As Kelly sums up:
“Your imagination is what you got on Replo. You can do so much with it… and it definitely converts.”
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Closing Thoughts: Driving Store Revenue For A Heritage Brand With Replo
While Green Goo used to struggle with conversions, limited mobile-optimization, and an un-ideal user experience, they are now running campaigns that consistently perform and convert. With Replo, Green Goo has been able to revive their heritage brand story—providing all-natural skincare alternatives to any and all ages.
Replo is excited to work with brands like Green goo to drive their conversion rates and improve in-store user experience. Creating a high impact conversion funnel is both an art and a science, and Replo’s mission is to make it as fast and easy as possible.
Looking to try out Replo? Get started here or learn more about the product in our quickstart guide! Join our Discord community or follow us on X to stay updated on the latest.
