Without a doubt, the page on an eCommerce website where a customer spends the majority of their time is the product page. You'll have a better chance of drawing customers if you make an interesting product page. They base their purchasing decision on the product description. If there is something about it they do not find attractive, that sale is already lost.
Customers consider the product's price, description, customer feedback, and ratings. These are all appropriate for a product page. Depending on the kind of item they're looking for, it varies. But these are the primary considerations that drive people's choices.
In this article, we will examine the top-performing Shopify product pages and their features. We will also look at how you can create a Shopify product page and things you need to consider when creating one.
What Is A Product Page?
A product page is a thorough page designed to inform the consumer about a specific good or service. Any visitor to a product page ought to be able to understand the essence of what you're offering right away. To accomplish this, the text is typically fairly broad, enabling anyone to quickly comprehend the main ideas of the information the website is presenting.
The customer must be informed on your product page. At this point, they might be learning about your business for the first time, and you will be directing them through the rest of the website. Please don't hesitate to include links on your product page that will direct customers to the locations you want them to visit.
Remember that everything your customer needs to know about your product or service should be provided here, or at the very least, the product page must indicate where the customer may obtain additional information. Your industry might have a number of specialized areas that require more education. These numerous areas of interest must be accessible to customers from your product page.
How Do You Create A Product Page In Shopify?
Step 1: Go To The Product Section On Your Shopify Admin.
Use the side menu to navigate to the Products section.
You will now select the Add Product button here (the purple button at the top left).
When you land on this page, you'll notice that there is a ton of blank space. To add a product, you do not need to fill out every last field. You will fill out the following details as you look at the page:
Step 2: Add A Title
The title of your product is a good place to include keywords to boost SEO. If you're unaware, SEO (Search Engine Optimization) is a technique for making a page more noticeable on a search engine.
Potential customers will be more likely to find your product on Google if you use some keywords in the title of your product. The title will also be visible in your store.
Step 3: Include A Description
The best way to explain and sell your product to your target market and capture their interest is in its description. You can personalize your description using the rich text editor that Shopify has provided.
If any of the icons above the textbox look unfamiliar to you, you can hover over them to read their descriptions.
Step 4: Add Images
The primary image for the product will be the first image you upload. Simply click "Upload Image" in the top right corner to get started.
Once an image has been uploaded, you can click on it to access additional settings, including preview, alt text, and delete.
Don't forget the alt text for your image. You can add a description for customers who are blind or visually impaired in this helpful field. Making the images crawlable for Google is another way to enhance your SEO.
Step 5: Include Pricing
You have a few choices for entering your pricing:
Compare at Price: An optional field that allows you to draw customers' attention to your product's current discounts. There will be a sale price and an original price that have been crossed off on your product page. This may lead customers to believe that your product is only available for a brief period of time. Therefore, they ought to buy your product right away before it runs out.
Cost per item: This is the price you pay to produce and ship one unit. This is merely an internal method of monitoring the price of your product.
Step 6: Enter Your Inventory
This one is straightforward: it's the place where you can keep track of inventory. Therefore, be sure to start by entering the correct quantity of the product.
Step 7: Add Shipping Details
With the help of this section, Shopify can calculate a customer's shipping costs automatically, saving you the time and effort of having to figure out shipping costs each time a customer places an order. The following sections are accessible:
Physical Item: If the item is digital or doesn't need to be shipped, deselect the checkbox.
Weight: The quantity that your item weighs. The weight units that you can choose from are pounds (lb), ounces (oz), kilograms (kg), and grams (g).
Country or region of origin: The place where your product was made or was conceptualized. The shipping cost may include duties if you are shipping a product internationally.
HS (Harmonized System) code
You must enter a harmonized system code if you want to sell this product internationally. The appropriate tariffs will then be applied to the customer's order in this way.
If you don't currently use a fulfillment service, you can just choose Shopify. But if you already have a fulfillment service, you can add it by going to Settings Shipping in your Shopify admin. After that, click "Add Fulfillment Service" after scrolling down until you see "Custom Order Fulfillment." Find fulfillment workflows to make this process more efficient.
Step 8: Enter Variants
To offer your customers a variety of combinations, you can create up to one hundred variants. Additionally, for the same product, you can choose from up to three different options. For instance, the product might have various sizes, colors, and weights. Then, you are permitted to combine as many different sizes, colors, and weights as one hundred times.
You must consider third-party applications if you want to have more than 100 variations. Use Infinite Options, the most well-liked product options app on Shopify, which is what we'd advise you to do. With MESA, you can go even further and fully automate any product on your page.
Step 9: Create A Search Engine Listing Preview
SEO has been mentioned several times in this guide. Here's a useful tool for customizing the product preview in a search engine's results, though.
To view your choices, click on Edit Website SEO. Page title, meta description (the description of your product), and the URL of the product.
Step 10: Enter Product Availability
Product availability is advantageous for those who operate across various platforms (also known as sales channels). You can choose whether or not you want to sell a specific product through specific channels or at a specific time.
Click on the calendar icon to publish the product at a later time and date. When releasing a product at a specific time (such as for a big, anticipated release) or when you just don't want to forget to publish, this method is most frequently used.
Step 11: Set Up Your Product Organization
There are numerous ways to order your products.
A way to categorize your product is by product type. Simply type the text in the textbox and click Save to create a new product type. The text you have entered will automatically be accompanied by any existing product types. The vendor is the retailer, distributor, or maker of your product. Products are arranged into collections. You can either manually or automatically add your product to a collection.
Products that satisfy the collection's requirements will be sought out by an automated collection. In your backend, tags help you stay organized by letting you look for products in related categories.
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What Should A Product Page Include?
Often, a product page includes the following:
You can add more content to the rich, dynamic layouts that appear at the bottom of your PDPs with this layout.
One crucial aspect of this functionality is that, by default, the same content is displayed on every page that makes use of the template, even if you can utilize these customization steps to create different layouts for every product.
With the addition of non-product-specific material, there are still excellent ways to use this functionality without any customization:
- Highlight the history and tale of your organization.
- Highlight your design methodology and resources using text and graphics.
- Include links to other independent informational pages on your website.
- Feature your finest blog entries
Images And Videos Of Your Product
It is important that you add videos to your product pages to give prospective buyers a better perspective of your product.
Replo landing page builder makes it simple to integrate YouTube and Vimeo videos with only a few clicks. What better way is there to showcase your product?
First, add a video element by dragging it onto your product page, and then type in the video URL.
Related Products Section
Activating the "similar products" option will encourage customers to investigate further items and may be done with or without the style options we've already discussed in terms of building dynamic product pages.
Take the following factors into account when choosing products to display in the related products section:
- Remember that a customer looking at the present product can decide that it's not precisely what they're searching for. This is your chance to offer them additional possibilities that might be a better fit.
- Displaying other product configurations, such as sets or multi-packs, is a viable alternative.
- By recommending complementary or supplemental things, and related products are another excellent approach to boost your purchase totals.
- Another option is to showcase items that are similar in style, color or product type
Recently Viewed Products
Another great content block is to add recently viewed products. Not only does this give shoppers a way to easily backtrack to a product they just saw, but it's also a great way to personalize the experience for each shopper and add a dynamic dimension to your site.
Product Page Examples
Numerous optimization criteria for product pages are met by Perfect Keto. It assists in providing customers with the information they require as soon as possible by:
- Leveraging a product description and title
- Showing client testimonials
- Presenting plain product choices, highlighting what's new and what's restricted
- Allowing for a variety of payment methods, such as interest-free installments and "subscribe and save" choices for recurring orders
- Employing bullet points to communicate benefits
- Utilizing top-notch product images
Another company that emphasizes clean products is Love Hair. Its product pages have a similar focus on cleanliness and use white backgrounds, grayscale, and subdued color hints to catch the eye.
Additionally, Love Hair uses video content in addition to still images to anticipate and respond to your questions.
Love Hair provides users with more information about each product and what they can expect from using it beneath the product video, giving the company a chance to directly address the problems of its audience.
Additionally, the brand talks more about its high-quality ingredients and dedication to sustainability, in case you needed any more justifications to buy.
The brand Holstee is lighthearted and playful, just like the product pages. The products, the Add to Cart button, and the highlighted text promoting discounted prices if customers sign up to become Holstee members are the main focal points of the straightforward design with colorful accents.
The rest of Holstee's product page isn't as straightforward as what you find above the fold because the brand is very visually appealing. You can view additional images, product videos, and options to discover more about each product by scrolling down.
Toggle between more thorough descriptions and specifications, client feedback, shipping and returns, and ecology (which essentially encapsulates the company's commitment to high-quality design). As a result, you won't have to scroll endlessly to find the Buy button. Users should simply navigate back to the section above.
Going number two (see, we couldn't even say it here without feeling weird), PooPourri takes a lighthearted and humorous approach, and its product pages reflect that same spirit. To provide customers with the knowledge they need to decide whether they require toilet spray, it combines succinct product descriptions, recognizable images, and bold colors.
The related product suggestions, referred to as "Most Popular Products," are a nice bonus. Customers now anticipate this when making purchases online, and if they decide they don't want the current option, it may help them find another item in your online store.
Uncertain of how a "before-you-go" spray functions? No problem. The "How it Works" video for PooPourri also demonstrates how to use the spray. Click the "Let's Talk Sh*t!" chat window to start a conversation with a customer service agent if you have any questions.
Rocky Mountain Soap
Natural body care retailer Rocky Mountain Soap is aware that its ideal customers prefer high-quality, healthy products. Its product pages have succinct, informative descriptions that highlight key advantages: GMO-free, exclusively human, vegan, and all-natural. These are all factors that influence consumer decision-making and can increase sales and decrease abandoned carts for Rocky Mountain's body care products.
The embedded customer reviews on Rocky Mountain Soap's product pages are another distinctive feature. You can quickly scroll and read recent reviews if you're on the fence about purchasing one of its products.
Rocky Mountain Soap is aware of the importance of customer testimonials. In a Bizrate Insights survey, nearly 25% of participants said they always looked up customer reviews before making an online purchase, and 40% said they did so frequently.1 A buyer's anxiety about not having physically handled the product will definitely be reduced by the social proof that appears right below it, emphasizing that it has received multiple five-star reviews from satisfied customers.
There is no need to visit a mattress store because of Leesa, a company that sells foldable, shippable mattresses. Its product page does a good job of addressing a few of the worries a potential online mattress buyer might have:
- Mattresses are pricey, but Leesa gives you the choice of making monthly payments.
- What if your mattress isn't to your liking? You are given a 100-day risk-free trial by Leesa.
- A 10-year warranty is included with each mattress.
- Displaying this information on the product page can increase customer comfort when making a significant online purchase and increase revenue for the company.
Since many similar mattress companies have emerged, Leesa gets right to the point by emphasizing why you should select it over the competition. Customers can click on an interactive graphic that depicts the various layers of the Leesa mattress to learn what distinguishes it from its rivals.
A potential customer will feel good about choosing Leesa if they learn about the company's corporate social responsibility policy of donating one mattress for every ten that are sold.
The more you scroll, the more compelling arguments Leesa offers you to make the investment in a mattress, which is a significant one. In order to give you a sense of how much other customers have enjoyed its mattresses, Leesa also displays product reviews. In order to prevent customers from leaving the product page, it even includes a FAQ with the most frequently asked questions about the product.
I like anything that has to do with or compares itself to sweets. It's a fun theme that works for Johnny Cupcakes, which calls itself "the world's first t-shirt bakery" and emphasizes all of its most recent additions as being "freshly baked."
It utilizes product photography effectively, using gorgeous pictures to highlight its stylish clothing. And how can you not adore the little kid pursuing the elusive cupcake in the loading animation?
Additionally, a shopping cart appears on the right side of your screen when you click the Buy Now button to let you know that you can still check out at any time. It makes it abundantly clear how you can make payment and gives a not-so-subtle hint that you have not yet closed the deal.
This is a powerful way to expedite the checkout process because it effectively converts the landing page into it.
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What is the difference between a landing page and a product page?
What sort of action could a landing page ask you to take? Now, you might be curious. Don't overthink it; even seemingly insignificant actions can have a big impact on the marketing sector.
It's possible that the landing page in question isn't advertising a special offer that necessitates a purchase. Perhaps the landing page's main objective is collecting your contact information rather than generating leads. Giving anything away for nothing is a very effective way to gather information.
An example of this kind of strategy is a barter trade. Your company might ask for an email address in exchange for an ebook or another useful item. You use the ebook as a medium of exchange because you need the email address and you need the lead.
To encourage visitors to download the ebook, you would create a landing page with a CTA, but you would also request their email addresses so that the download could go forward. The same thing is possible when using free webinar tickets. The user's email address is required to send the tickets, even though they are free.
Once you have this information, you can create a database. These leads can get personalized marketing materials right away, like new goods or services, discounts, or promotions.
A buy one, get one free package deal, for example, might be the focus of the messaging if the landing page's objective is to convert visitors into customers. Your landing page would probably emphasize that this fantastic deal is only available for a limited time and focus the messaging on the opportunity to save money.
What is a product listing page?
A website's product listing page (PLP) displays a list of products based on a category or search term. Due to the fact that it directs visitors to product detail pages and advances them toward conversion, this page is a crucial component of the eCommerce experience.
PLPs, also referred to as "category pages," are frequently rich in metadata and have a significant impact on internal link-building strategies and SEO rankings because each product links back to a category page.
Today, email campaigns, social media, or advertisements drive the majority of traffic to product listing pages on eCommerce sites. Due diligence must be put into the PLP experience's design in order to:
- Promote product discovery
- Encourage user engagement
- Decrease time to purchase
What is the function of a product page?
A product page's main objective is to assist users in deciding whether to purchase a product or pass it by. Since this page is what prompts the user's choice, it needs to have a strong call-to-action and comprehensive information.
Most e-commerce websites now include an interactive product demo in addition to the features and benefits to make it easier for prospective buyers to make decisions. A product page not only provides comprehensive information about the item but also prompts the user to make a choice. Its compelling call to action is due in part to this.
How do I make my products appear on a Shopify homepage?
Step 1: Navigate to Collections on your dashboard
Go to your Shopify dashboard and select Products from the menu on the left. after which select Collections.
Step 2: Click "Create collection"
Locate and click the large green "Create collection" button. Keep in mind that your homepage's "Featured collection" is automatically set to the existing "Home page" collection.
Step 3: Choose your collection type
You have the choice of either manually adding items to a collection or automating it using rules.
Simply set "Product price is greater than $0" in the Automated option to capture every product. Any items that have a price will be automatically added to the new collection. Don't lose your collection.
Step 4: Navigate to Themes and click "Customize" on current theme
Now navigate to Online Store > Themes on your screen's left side. Then, on your Current theme, click the green "Customize" button.
Step 5: In theme editor, select Featured collection and click "Change"
You can see the left-hand side of your page sections in the theme customization editor. The menu that appears on the right will say "Change," select "Featured Collection," and then click it.
Step 6: Choose your collection and customize grid
Select the newly created collection and press the green "Select" button. Your theme will determine the grid style. Brooklyn's default alignment is "collage" but users can choose a more conventional "Grid" alignment from the Grid style dropdown menu.
The creation of a high-converting product page requires a lot of effort and consideration. You will possess a conversion machine if you adhere to every example in this text. But don't worry; we’ve got you if this seems overwhelming and unclear to you, particularly for eCommerce landing sites like Shopify. It can be an expensive and time-consuming process. Additionally, you might not have the money for advertising to test landing sites.
In this situation, you can go to Replo and obtain pre-built Shopify pages. These landing pages were developed by professionals and tested for conversion. Simply change and input the details of your goods and services, and watch your conversion rate soar!
- Kats, R. (2018, February 26). Surprise! most consumers look at reviews before a purchase. Insider Intelligence. Retrieved from https://www.insiderintelligence.com/content/surprise-most-consumers-look-at-reviews-before-a-purchase