At first glance, it's not easy to distinguish why some online storefronts make shopping exciting, while others make the buying process confusing or overwhelming. However, it's all in creating cohesive, trustworthy user experiences for your brand.
There are three key elements which make create stellar experiences for your online store.
Trustworthiness Trustworthiness relates to how a website inspires trust in its potential customers. To ensure that customers feel a sense of trust upon viewing your website, it’s important that the design looks professional. A professional-looking design will immediately erase most potential doubts a customer may have when viewing your website for the first time. This may be their very first exposure to your brand! In which cases would you feel hesitant to give out your personal and payment information to a website? Which website buying experiences make you feel confidence and trust in the brand you’re purchasing from?
Successful brand communication refers to the way in which a website encapsulates a unique experience that fits your specific brand. It’s important to think creatively when planning how to communicate the feel of your brand. What’s your brand all about? What brand characteristics or values will be most important to convey to customers as they navigate the website, and what design elements can you use to highlight these characteristics and values?
Delight Customers means making sure your customers are excited about learning about your products and excited to buy the things you make. It means everything from adding user-generated content (UGC) to making sure they’re kept in the loop through all the highs and lows, whether their order is about to arrive or their shipping is delayed.
With that in mind, here are 4 design tools for each stage of the product design experience, from brainstorming, to creating high-fidelity designs.
Miro is an online whiteboard platform that allows teams to work together online. With Miro, cross-functional teamwork is simple. Miro offers various collaborative and organizational tools, like digital sticky notes for brainstorming, video chat for meetings, sharing features, and many more.
FigJam is another whiteboard collaborative platform that teams can use to brainstorm and organize ideas. The FigJam features and tools are simple and intuitive, so there isn’t a large learning curve in the case that you’ve never used the software.
Whimsical is an online workspace for collaborating and thinking through issues and ideas. Whimsical provides templates for documents, flowcharts, wireframes, mind maps, and additional projects.
Last but not least, Figma is a design tool that connects teams during the design process. Figma allows for flexibility and an ability to iterate designs. With Figma, teams can produce sketches as well as ready-to-test prototypes.
It’s easier than ever to create amazing designs for your development team or agency to build. Identifying the right design tools can make or break a customer’s online shopping experience and, by extension, make or break sales. It’s more important to design good branding and positioning as a brand.