How Jot Boosted Conversion Rates by 20%

Justin Wiley

Justin Wiley

Jot x Replo

The importance of a compelling and high-converting homepage is paramount - it's the digital face of a brand and the first interaction point for potential customers. A well-structured homepage can significantly amplify conversions, drive revenue, and enhance brand perception. This case study delves into how Jot harnessed the power of Replo's platform to revamp their homepage, resulting in a significant increase in their sales and conversion rates.

Jot's Story

Jot, a leading online coffee retailer, has been revolutionizing the way people enjoy their daily cup of joe since inception. Founded with a mission to make exceptional coffee experiences accessible and convenient, Jot offers a unique ultra-concentrated liquid coffee that delivers unparalleled flavor and versatility. Their product allows coffee lovers to enjoy a barista-quality brew at home, simply by adding water or milk to a tablespoon of Jot's coffee concentrate.

From the beginning, Jot has been committed to sustainability and quality. They source their beans from sustainable farms, ensuring that every cup of Jot coffee not only tastes great but also contributes to a healthier planet. Despite their success, Jot has never rested on its laurels. They are constantly innovating and looking for ways to improve - whether it's their product, their customer service, or their online presence. This relentless drive for improvement led them to Replo, and the results have been nothing short of remarkable.

Jot's Challenge

Before their journey with Replo, Jot had been using a different landing page builder for over two years. While cost-efficient and allowing for quick iterations with low-to-no-code, it had its drawbacks. The design quality was compromised, the functionality was extremely limited, and the overall page performance was subpar. The team often needed developer support to push beyond the limits of the page builder, especially for their homepage - the cornerstone of their online presence.

Jot Coffee Landing Page

Their Solution

Jot decided to use Replo to create a unified look for their site and landing pages, which was immeasurably impactful in building brand equity and creating a better customer experience.

The results of using Replo were immediate and significant. Jot saw a near 20% lift in conversion rate within weeks of going live with Replo. They first optimized their main paid social lander. Given that Replo’s capabilities were superior to their previous page builder, they decided to break the conventional rules of conversion rate optimization and do a top to bottom rebuild of the page. This bold move paid off with a near 20% lift to conversion.

Emboldened by this success, they followed this up with a complete redesign of their homepage. Again, they saw conversion rate increase just short of 20%. These results were not just a one-time spike in conversions. They were sustained improvements that had a significant impact on Jot's bottom line.

Jot Coffee x Replo Landing Page on Shopify

Taking a Data-Driven Approach

Jot’s use of Replo influenced their approach and strategy around conversion rate optimization. They started scaling their landing page tests, often running 2-3 tests per week to increase not just conversion rate, but average order value, subscription take rate, and other key metrics. This approach changed the trajectory of their business, and Replo allowed them to take this approach to a level they wouldn’t have thought possible just a year or two ago.

This relentless focus on testing and optimization allowed Jot to continuously improve their landing pages and maximize their conversions. They were able to test different design elements, messaging, and calls-to-action to find what resonated most with their audience. This data-driven approach allowed them to make informed decisions and continuously improve their landing pages.


Jot's experience with Replo demonstrates the power of a flexible, user-friendly, and high-performing landing page builder. By leveraging Replo's platform, Jot was able to significantly increase their conversion rates, streamline their workflow, and take their conversion rate optimization strategy to new heights. The success of Jot with Replo serves as a compelling case study for other e-commerce businesses looking to enhance their landing pages and boost their conversions.

The transformation that Jot underwent with Replo is a testament to the power of a well-crafted landing page. It demonstrates that with the right tools and approach, e-commerce businesses can significantly boost their conversions, drive revenue, and enhance their brand perception. It's a success story that offers valuable lessons for other e-commerce businesses looking to take their landing pages to the next level.

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