Episode 1: Introduction to Ecommerce and DTC

• Define e-commerce and DTC and their importance in today's business landscape
• Discuss the advantages and disadvantages of selling online and directly to consumers
• Introduce the key concepts and terminology related to e-commerce and DTC

Episode 2: Setting Up Your Shopify Store

• Identify the essential components of an e-commerce store
• Discuss the different platforms and tools available for setting up an e-commerce store
• Provide tips and best practices for optimizing the user experience and driving sales on your e-commerce store

Episode 3: Tech Stack Recommendations for Your E-commerce Store

• Dive deeper into the technical components of an e-commerce store
• Discuss specific tech stack recommendations for setting up an e-commerce store
• Provide more detailed tips and practices for enhancing user experience and driving sales on your e-commerce store

Episode 4: Understanding Your Target Audience

• Discuss the importance of understanding your target audience when building an e-commerce store
• Explain how to conduct market research and gather insights about your target audience
• Share strategies for creating customer personas and tailoring your marketing messages to your audience

Episode 5: Understanding Analytics and Metrics for Ecommerce

• Discuss the importance of analytics and metrics in the e-commerce and DTC space
• Explain how to track and measure key performance indicators (KPIs) such as website traffic, conversion rates, and customer lifetime value (CLV)
• Share tips and best practices for using analytics and metrics to inform business decisions and optimize performance

Episode 6: Mastering Marketing and Customer Acquisition

• Discuss various marketing and customer acquisition channels and tactics for promoting your e-commerce store and driving traffic
• Explain how to develop a comprehensive marketing strategy and a customer acquisition strategy that aligns with your business goals and target audience
• Share case studies of successful e-commerce brands and their effective customer acquisition strategies

Episode 7: Optimizing Your Conversion Rate

• Discuss the importance of optimizing your e-commerce store's conversion rate
• Page load speed, layouts, funnel types
• Tools for measurement ex. Heatmapping, A/B Testing, etc
• Why are landing pages the best for conversion rate optimization?

Episode 8: Managing Fulfillment

• Explain how to develop a fulfillment strategy that meets your customers' expectations and maximizes your efficiency
• In-house shipping vs. 3PL
• How certain interactions in Replo helps fix issues commonly created by bundles/complex integrations

Episode 9: Building Customer Loyalty

• Discuss the importance of building customer loyalty in the e-commerce and DTC space
• Provide tips and best practices for creating a seamless customer experience and fostering long-term relationships with your customers
• Retention Marketing Channels

Episode 10: Scaling Your Ecommerce Business

• Discuss the different strategies and tactics available for scaling your e-commerce business
• Explain how to identify growth opportunities and develop a growth strategy that aligns with your business goals
• Sign up for Replo