How a Homepage Redesign Doubled Conversions
A Five-Step Strategy to Revolutionize Your Homepage and Skyrocket Conversions
This case study delves into the process of redesigning the homepage of Watch Box Co, a company specializing in watch boxes, watch winders, and watch accessories. The redesign is spearheaded by That Converts, a leading agency known for its expertise in creating high-converting landing pages and direct-response ads. The goal of this redesign is to double the conversions on the website, thereby increasing the company's online sales and market presence.
The Redesign Process
That Converts, with the guidance of Jordan Evans, proposed a five-step process to redesign the homepage of Watch Box Co. Each step is meticulously planned to enhance the user experience and drive conversions. The steps are as follows:
1. Utilize the Announcement Bar
The announcement bar is a powerful tool for highlighting value propositions and directing users to specific pages. Add a clickable link to a collection, product, or offer. A significant number of visitors will click on the announcement bar if it presents them with a compelling value proposition. By linking to a collection, product, or offer, you can guide the user journey and increase the likelihood of conversions.
2. Add Another Value Proposition Bar
A second bar under the navigation menu can display additional value propositions that visitors can quickly scan. This bar can further emphasize the unique selling points of your company's products or services. By presenting these value propositions upfront, you can immediately communicate the benefits of its products to visitors, thereby increasing the chances of engagement and conversion.
3. Improve Product Images
High-quality product images are essential for e-commerce websites. They provide the visitor with a visual representation of the product, which can significantly influence their purchase decision. That Converts used better product images that clearly showcase the watches in the box. This not only enhances the aesthetic appeal of the website but also gives visitors a clear idea of what they can expect from the product.
4. Benefit-Driven Headline and Credibility
The headline should explain why customers need the product while also establishing credibility. In this case, the headline could highlight the company's long-standing experience in the industry. The font should be legible and maintain the luxury serif font style, contrasting it against a dark gradient background for better visibility. This strategy ensures that the headline grabs the visitor's attention and communicates the unique value of the product effectively.
5. Optimize the Call-to-Action (CTA)
The original CTA was too small and the colors didn't match the branding. That Converts suggests making the CTA full-width on mobile for accessibility and using a contrasting color so it stands out. Adding a value proposition under the CTA can entice users to click and add trust. The CTA is a critical element of the webpage as it guides the visitor towards the desired action, be it making a purchase, signing up for a newsletter, or downloading a resource. Therefore, optimizing the CTA can have a significant impact on the conversion rate.
The Role of Replo
Replo is a platform that allows e-commerce teams to build ultra-customizable landing pages. It is designed specifically for Shopify, enabling users to create landing pages that are performant and powerful without slowing down the rest of the Shopify store. Replo's features include the ability to start in less than five minutes with expert-designed templates, build pixel-perfect pages with the full power of HTML/CSS on a visual canvas, and integrate with all favorite analytics apps and metrics.
In the case of Watch Box Co, Replo was instrumental in implementing the changes proposed by That Converts. Its user-friendly interface and powerful capabilities allowed to quickly and effectively redesign the homepage - resulting in a more than doubling of 's conversion rate. Replo's integration with Shopify ensures that the redesigned pages work seamlessly with the existing online store, thereby providing a consistent user experience. Furthermore, Replo's high-performance pages ensure that the website remains fast and responsive, which is crucial for maintaining high user engagement and conversion rates.
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The Impact of the Redesign
The redesign of Watch Box Co's homepage more than doubled conversions on the page. By utilizing the announcement bar and adding another value proposition bar, Watch Box Co effectively communicated the unique benefits of its products to visitors, which in turn increased engagement and conversion.
Improving the product images and creating a benefit-driven headline enhanced the aesthetic appeal of the website and provides visitors with compelling reasons to purchase the product. This further increases the conversion rate and boost online sales.
Optimizing the CTA guides visitors towards the desired action and increases the chances of conversion. By making the CTA full-width on mobile and using a contrasting color, Watch Box Co can ensure that the CTA stands out and attracts the visitor's attention.
The case of Watch Box Co's homepage redesign demonstrates the importance of a well-designed website in driving conversions. By utilizing the announcement bar, adding value proposition bars, improving product images, creating benefit-driven headlines, and optimizing the CTA, the Watch Box Co can significantly enhance its online presence and increase conversions.
The role of platforms like Replo in this process cannot be overstated. By providing a suite of powerful tools and features, Replo enables e-commerce teams to create high-performance landing pages that can significantly boost their online sales. The combination of expert advice from professionals like That Converts and the use of advanced e-commerce tools like Replo can lead to remarkable results in the digital marketing landscape. This case study serves as a testament to the power of effective web design and the potential of platforms like Replo in transforming the online presence of businesses.
Want the That Converts team to audit, optimize or build your landing page? Book a free consultation here: That Converts