There seem to be more guidelines and strategies for successful marketing every day in the realm of digital marketing, and failing to keep up results in you being left behind when other brands are taking off.
If you’re a digital marketer or CEO of an online brand, you've probably heard of landing pages and their importance in marketing. However, there's more to them than simply slapping together a few images and some text. After all, no one wants to put in the time and effort only to have a landing page that fails to convert.
Luckily, we’re here with a few tips and tricks to help you design the perfect high-converting landing page. We will cover the following topics:
- What is a landing page?
- Landing pages best practices
- How do you create a landing page?
- Frequently asked questions
So, read on to learn more!
What Is A Landing Page?
A landing page is a web page that a web visitor ‘lands’ on after clicking a link from another digital platform such as emails, google ads, and social media platforms. Landing pages may offer website visitors important resources such as e-books, free courses, or exclusive offers and discounts in exchange for their information, like name and email address.
What’s The Difference Between A Landing Page And A Webpage?
Some users find it difficult to distinguish a landing page from a webpage. A webpage is a broad network of pages where a link from one page can lead to another. For example, a typical website would have a home page, an about us page, a blogs page, etc. This allows the visitor to explore and discover all the information they need.
In comparison, a landing page is a single-page design that focuses on one specific goal or offer. It has no navigation menu and no links to other pages. Its main purpose is to convert visitors into leads, or customers if it’s a sales page.
Why Do You Need A Landing Page?
The direct answer is that all businesses need a landing page. It’s the gateway to conversions and without it, success can be limited. Think of your landing page as the front door of your business - it should be inviting and easy to navigate.
A well-designed landing page will:
- Attract customers, as it serves as a marketing platform for your brand.
- Increase conversions, by delivering a focused message on what you offer and how it helps.
- Generate leads, as it’s a great way to capture customer information and build your database of contacts.
Landing Pages Examples
Some examples of landing pages include:
Product Landing Pages
These are landing pages designed with the specific purpose of promoting or selling a product. In order to optimize your product landing page, it should include a compelling headline, professional images of the products, and copy that persuade customers to purchase the product.
Service Landing Pages
Service landing pages are designed to persuade visitors to purchase a service. A great service landing page should include the company’s unique selling points, a summary of their services, and customer reviews. A CTA (call to action) should also be included on the service landing page to encourage visitors to purchase the service.
eCommerce Landing Pages
An eCommerce landing page is designed to convert visitors into customers. To create a successful eCommerce landing page, it should contain an enticing headline, detailed product information, customer reviews and testimonials, as well as an attention-grabbing CTA that communicates the offer.
What Makes A Good Landing Page?
A landing page must meet a number of requirements in order to be deemed effective. Let's take a look at the key components:
A compelling heading that contains relevant keywords. Also, an equally compelling subheading that gives concise insight into the heading.
A simple design. The relevant components should also be clear and easy to locate. Plus, the design should include compelling images that evoke emotions and create interest.
A clear copy. The copy should be concise and to the point. Include details on what your product or service offers and why customers should buy from you.
A mobile-friendly design. Most of your clients will likely access your landing page through mobile devices. Make sure your page looks great and functions optimally on both PCs and mobile devices.
Social proof. Adding social proof to your landing page is a great way to build trust and credibility. Use social media reviews, customer testimonials, and other evidence to demonstrate why your product is the best choice.
However, if you want to maximize your landing page ROI, especially if you are a Shopify store owner, Replo is the way to go! Our pre-built Shopify landing pages are designed to be high-converting, optimized for search engine visibility, and mobile-friendly. What's more, our design experts are always available to help you customize the perfect landing page for your store.
Landing Page Best Practices
Now that we’ve covered the basic elements of a high-converting landing page, let's discuss the “best practices” you should apply to ensure success.
Write A Headline That Will Reach Your Readers
The headline is most likely the first thing your audience will see upon landing on your page. Therefore, it’s important to craft one that will grab your audience's attention and compel them to learn more. Short, descriptive headlines are usually the most effective and will significantly reduce the bounce-off rate (the number of visitors who visit the page without taking action).
Make Clear CTAs
The call to action is probably the most important part of your landing page. This is because all other elements lead the web visitor to click the CTA and eventually convert. Therefore, your audience should have no trouble locating the CTA when they access your landing page.
A good CTA should be designed with attractive colors, fonts, and size to make it stand out. It should also be clear and obvious so that people know exactly what they’re supposed to do. Phrases such as "Sign Up Now," "Grab Your Copy Today," and "Book A Demo Now" are examples of powerful, clear CTAs that get the message across.
Make It Simple And Efficient
A good practice to adopt is making your landing page simple and effective. It is tempting to include a ton of information on your page to ensure that your potential customer is aware of your product's benefits and features.
But this often leads to confusion, which can act as a deterrent. Instead, focus on a few key points and make sure that you’ve included the necessary information without overwhelming the reader.
Optimize The Images
Images are an important part of any landing page. They can be used to present information, create visual interest, and even boost conversion rates. When selecting images, make sure they are of high quality and relevant to the message you’re trying to get across.
It's also important to optimize them for speed since slow-loading images can turn potential customers away.
Use Trust Badges
Trust badges are symbols that can be added to web pages. They are important because they can help to reassure web visitors that your web page is authentic and trustworthy. In cases where you receive new customers who are not yet acquainted with your brand, trust badges will help them feel secure and safe giving out their information, further convincing them to convert.
Some examples of trust badges are logos of other established brands or companies that have partnered with yours or award badges.
One of the common mistakes made by web designers is overcrowding their landing page with too much information. This can also be referred to as “clutter”. The page should be easy to read and navigate so that potential customers feel comfortable with the information they are presented with. Too many images, text, and videos can be overwhelming and cause people to leave without taking action.
What Is A Good Conversion Rate For A Landing Page?
The average landing page has a conversion rate of about 2.35%. However, this is just the average! The top 25% of website pages have a conversion rate of 5% or higher. If your goal is aimed at higher than average, then this is a good conversion rate. However, it is even better to attain a conversion rate of about 11% or higher, which is the conversion rate for the top 10% of pages.1
It is important to note that while this may convey a picture of what a good conversion rate looks like, the data may differ across industries and is also subject to product demand. Ensure you carry out research to determine the conversion rate you should be aiming for in your industry.
How Do You Create A Landing Page?
Now that you know what a landing page is and why it is important, let’s look at how you can create one. The first step is to set a goal. With a goal in mind, you can create a page that is tailored to the desired outcome.
Once you have your goal, you can decide on the layout and elements of the page. This includes:
- A short and clear headline that grabs the attention of your customer
- A simple body copy that explains how you can serve your audience or provide a solution for their pain point if they were to take action
- A persuasive CTA
Once you have the elements you need, you can start designing the page. It’s important to keep in mind how the elements interact with one another and how they are placed on the page. This will ensure that visitors easily understand what the page is about and take action.
Add visuals and relevant images to make the page more appealing. Also, include social proof such as customer reviews and testimonials. This will help to add credibility to your offer.
Finally, you want to make sure that your landing page is optimized for conversions. This includes testing different variations of the page, optimizing it for mobile devices, and ensuring that it is up to date. By doing this, you can ensure that your landing page is as effective as possible.
What Is A Landing Page In Mailchimp?
A landing page in Mailchimp is a web page you create using the Mailchimp builder. It helps you promote your products and services, as well as boost conversions. With Mailchimp, you can easily share your landing pages on the web as well as in other Mailchimp campaigns.
What Is A Landing Page On A Website?
Usually, a landing page is a standalone web page, but it can sometimes be part of a website. It’s used to promote a particular product or service with the goal of converting visitors into customers.
Additionally, it’s an opportunity for you to capture leads and build your email list by offering a gated content or giveaway in exchange for visitors’ contact information.
Can I Build My Own Landing Page?
Yes, of course! Building a landing page isn’t rocket science but it does take some time and patience to make sure you get it just right. From crafting the perfect headline, designing an eye-catching layout, and adding compelling copy, there’s a lot that goes into creating a high-converting landing page.
But, Replo makes the whole process much simpler and faster especially for eCommerce sites like Shopify. With our pre-built Shopify landing pages, you can easily customize and launch a professional, high-converting landing page in no time!
Creating a high-converting landing page is an essential part of any digital marketing strategy. If done right, it can help you capture leads, boost conversions, and drive sales. And while it may seem like a daunting task, the good news is that anyone can create an effective landing page with the right tools and strategies. So next time you want to create a landing page, remember to keep these tips in mind and you’ll be able to create one that converts!
However, if you don’t have the time or need assistance taking your Shopify store to the next level, Replo can help! With our pre-built Shopify landing pages, you can easily customize and launch a professional, high-converting landing page that is sure to bring in more leads and sales in no time!
So, book a demo today and let us help you take your eCommerce business to the next level!
- Kim, L. (2022, November 12). What is a good conversion rate? it's higher than you think! WordStream. Retrieved from https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate#:~:text=going%20to%20go%3F-,But%20what%20is%20a%20good%20conversion%20rate%3F,rates%20of%2011.45%25%20or%20higher.