Would you look at that? Another amazing issue of the Replo Weekly Newsletter.
No time to dilly-dally. We know how busy you all are ramping up for Q4, so we're going go give you the exact tools you need to scale and then let you get after it.
This issue is a bit different than previous issues. We're including more tactical content directly inside this issue vs. linking out to a resource exclusively.
We hope you enjoy it. Feel free to reply back and let us know what you think.
Time to jump in.
How To Turn A Loser Landing Page Into Your Next Million Dollar Moneymaker
Quite often, we hear that a new landing page that a brand launched didn't work.
Usually when someone says that a landing page didn't work, they mean that it isn't bringing in sales like its Black Friday every day out of the gate.
Conversion rates aren't better than PDPs.
Ad funnels with the LP aren't converting.
Lambos haven't magically appeared yet.
We have to be honest with you.
Landing pages aren't silver bullets that will magically make you a millionaire.
What they are, however, is the vehicle to transform your business.
And like any great vehicle, you must put in the right fuel.
It's easy to say that the landing page template is the issue.
But in the last week alone, we've heard customers tell us that a template was generating 200 sales a day at the lowest CAC they've ever seen. Other customers using the same template can't get a single sale, on the other hand.
If you've just launched a landing page and you aren't getting improved results, here's what you can do to fix this.
Before we list out the steps, you must internalize one key idea.
This is a game of compounding wins.
Take an honest assessment of your landing page.
Compounding requires time.
Part of the game is waiting it out, giving the pages more data.
However... you can make the game move faster and realize the compounding wins sooner if you do the following things.
- Your Offer
- Your headline
- Your imagery
- The featured reviews
- The on-page interactions (if you want a button to scroll to a certain section of the page, did you actually link it to do so?)
- The angle matching to the rest of the funnel (ex. does the LP imagery and headline match up with the content from the ad driving traffic to the landing page?
- The post-click experience (ex. do you go to checkout, PDP, somewhere else?)
If you feel even the slightest bit shaky on any of these items, it's time to work hard to improve it.
After auditing hundreds of landing pages that "aren't working," we've discovered that it's usually a combination of these things causing the issue.
The beauty of this exercise is that you have the ability to control the variables.
You can improve your offer. You can change headlines easily. You can swap out reviews in a few clicks.
Which means that the landing page can still work.
TWO: Give it time.
A lot of folks only test for a few days and a few hundred dollars of ad spend against an LP.
We understand that not ever brand is resourced the same, but it's critical that you get a reasonable amount of data (read: traffic) through a landing page before you make major adjustments.
At lower levels of spend, we recommend $1000 of spend to a page or 14 days, whichever comes first.
For higher levels, you can get away with 7 days or less if the spend is there.
As shown in the (hilarious) graph above, compounding is a combination of investment and time.
Investment, in this case, is every component of the landing page.
Time is time.
And sometimes, you just need to wait it out.
THREE: Don't be afraid to cut bait and try again. But, you must try again.
There is a great saying in business:
"You're guaranteed to lose if you quit. If you never quit, you always have a chance to win. And the longer you play, the more likely it becomes that you win."
Many brands try landing pages, don't get immediate results, and then stop testing landers altogether.
This isn't the path.
Alex Hormozi has a great story about trying again (and also volume).
When he was first opening a gym, his mentor mentioned that they put out flyers advertising the gym.
Alex printed out 500 flyers, and got no results.
His immediate reaction? This doesn't work.
He mentions this to his mentor, who tells him that he didn't do enough.
"Our test size is 5000 flyers. And then we do 5000 a day if it works."
Not enough volume.
But what would have happened if Alex gave up after his first test?
He would spend the rest of his life thinking that the marketing channel just didn't work.
When the answer was that he didn't make it work.
If you've gone through steps 1 and 2 and your landing page isn't working, that's okay.
Restructure your funnel.
Scrap your LP.
Try a different format.
But try again.
Landing pages can work for every brand on Shopify.
But you have to make it work.
Hopefully, we've outlined how you can make it work for your brand.
If you would like more 1:1 access, visit our Coaching Program training page to access exclusive content and join the program today.
Partner of the Week
Replo X Kno: Know More About Your Customers So You Can Convert More Customers With This New Integration
Have you ever seen creativity and technology come together so strongly it changes an industry?
That's precisely what's happening with the partnership between Replo and KnoCommerce.
This collaboration is more than a mere alignment of services; it's a harmonious blend of Replo's mastery in customizable e-commerce landing pages with KnoCommerce's genius in unlocking customer insights.
Together, we are transforming the Shopify experience and offering brands a new way to engage, understand, and grow in a marketplace that's as challenging as it is exciting.
Use Cases: Beyond Just Sales:
Enhanced Customer Understanding: With KnoCommerce's survey tools integrated into Replo's landing pages, brands can gather real-time feedback from customers, understanding their motivations, preferences, and pain points.
Attribution Clarity: In an age where customer journeys are increasingly complex, knowing where your sales are coming from is crucial. The integration offers clear insights into customer attribution, helping brands optimize their marketing spend.
Personalized Marketing: Using the data gathered, brands can create personalized marketing campaigns, targeting specific segments of their audience with tailored messages and offers.
For a deeper dive into the technical aspects of this integration, interested readers can refer to the official documentation here.
Careers at Replo
Come Work With Us! Explore Careers At Replo.
Do you want to help us build the future of growing on Shopify?
Or better yet... Help us make it easy for businesses to build and launch content on the internet?
Whether you're brand new to ecommerce or you're a seasoned vet, you might be the next great Replo team member that will help us change how businesses get built.
Click below to see all open job listings as well as our origin story, and benefits of working at Replo.
If You Have Questions About LTV, Creating A Community For Your Brand, And How The Fastest Growing Brands Scale - Don't Miss This 8/24 Event.
We'll be going deep on how they think about LTV, measuring it, optimizing it, the tools, strategies, hacks, and they'll recap the hard work they've put to becoming some of the most proficient players of the ecommerce growth game of all time.
Our promise to you: This will not be a boring, bland webinar.
We're going to have an engaging conversation that you will be able to participate in actively - Q&A at the end of the event for you to ask the pressing questions about growing LTV.
Don't miss this one. These leaders in the space are going to come correct and we can't wait to share the learnings with you.
P.S. We're running this event with our lovely partners over at Triple Whale. Did you know that they now have a free plan for every Shopify store?
Triple Whale is the source of truth for the data that helps you make better decisions. From integrations with your most important platforms to ecommerce-training AI, Triple Whale helps you find the exact data points you need, with customization and personalization to fit your business.
Wondering what updates have happened on Replo in the last few days? You can now follow along with changes to Replo on our Changelog, which we update on a weekly basis or you can spot new features by following us on Twitter!
Build, test, and iterate on Shopify without the dev time
Replo has hundreds of templates to help you launch and test new landing pages - without writing a line of code.