Introduction to Ecommerce and DTC

In Episode 1 of the Replo Masterclass, the focus is on the Introduction to Ecommerce and Direct-to-Consumer (DTC) business models. The session initiates with a comprehensive definition of ecommerce and DTC, emphasizing their growing significance in the contemporary business environment. It then moves on to discuss the pros and cons of selling products online and directly to consumers, providing a balanced perspective on these prevalent modes of business. The episode concludes by familiarizing viewers with essential concepts and terminology related to ecommerce and DTC, laying a strong foundation for the upcoming modules.

Goals:

• Define ecommerce and DTC and their importance in today's business landscape
• Discuss the advantages and disadvantages of selling online and directly to consumers
• Introduce the key concepts and terminology related to ecommerce and DTC