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Fellow homepage

What this page gets right

The primary CTA link 'Shop Series 1' is fully visible above the fold.
Primary headline 'Espresso, evolved.' is only two words long.
Primary headline text is noticeably large, well exceeding 28px.

When you copy it, also

Add the product price and an instant purchase button above the fold.
Change the CTA text to a direct purchase action like 'Buy Series 1'.
Enlarge the call-to-action into a padded button at least 44px tall.

Captured from fellowproducts.com by Replo Sightglass. Fellow is not affiliated with Replo.

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