Own the moment a shopper compares products.
Overview
By the time someone searches 'X vs Y' or 'alternatives to X', they're choosing, not browsing, and increasingly an AI overview answers them first. The pages that get quoted are structured for extraction: honest comparisons, real tables, direct answers. The agent builds them either way, against a competitor or across your own tiers. Concede the one thing a competitor genuinely does better; a page that claims everything gets believed on nothing.
Before you start
- Shopify connected, with your products
- Competitor claims you can factually stand behind
The prompt
Paste this into the agent. The bold values are yours to change:
Build a comparison page: [my product] vs [the competitor]. Research both honestly. Concede the use case where they're genuinely stronger, and make the case for mine everywhere else.
Structure it for AI search: a side-by-side table of the criteria buyers actually weigh, pricing, a short direct answer at the top of each section, and an FAQ with the questions people ask about this comparison, marked up with FAQ schema.
Then build the [good / better / best] version for my own tiers: [list your tiers], with what changes at each step and who each tier is for.
Show me both as drafts. I'll fact-check the competitor claims before anything publishes.
The concession is the credibility. Pick the one thing the competitor genuinely does better; the page earns trust there and spends it everywhere else.
What the agent does
- Researches both products: your catalog and brand from your store, the competitor from their public pages and reviews.
- Drafts the comparison with the concession framing and the criteria table.
- Adds the extraction structure: direct answers up top, FAQ with schema markup, clean headings AI engines quote.
- Builds the own-catalog tier comparison the same way.
- Holds both as drafts for your fact-check before publishing.
Try it on your store
The prompt opens in the agent ready to edit, with your store and tools connected.