Use case library

Draft is ready. The headline is the ad's hook, the three sections follow the ad's claims in order, and the hero is a cleaned-up still from 0:04. One flag: the ad says free shipping, but your store's threshold is $50, so I wrote it as free shipping over $50. Approve to publish.

The page is live on your subdomain. Pixels match your main store: Meta and GA4 both firing; TikTok was missing add to cart, now added. Point the ad at the URL and attribution carries to checkout.

Page matches the design: seven sections, type scale and spacing as drawn. Two deviations flagged: the four-column grid collapses to two on mobile, which the design only drew for desktop, and the review count is live data, showing 312 instead of the mocked 1,240. Side-by-side is ready for review.

Sale ended Dec 2 at 11:59pm. The discount is off, and all 6 pages reverted to their regular state. Result: 214 orders used the discount for $18,400 in revenue, against $6,100 in discounts given.

The Black Friday page is scheduled: live Friday 6am, down Monday midnight, evergreen page back automatically. The layout is saved, so the Christmas version is a duplicate with a new offer.

Drafted for the spring restock send: the 20% bundle offer up top, both featured bundles, and a signup form posting to your newsletter list for whoever arrives from a forward. Approve and point the email at it.

Rebuilds cleanly: the $75 progress bar, both upsell slots, and your gift-with-purchase message. UpCart's widget only runs inside a theme, so its rules get rebuilt natively. Everything added here lands in your normal checkout.

Three personas, saved to your brand. The biggest: The Ritualist, 34% of repeat revenue. Subscribes fast, buys the AM and PM products together, and the word that shows up in 41 of their five-star reviews is routine. Full write-ups with quotes and objections are in your brand context.

No-go, one blocker: add_to_cart never reaches Meta, so launch traffic wouldn't be attributed. Two majors fixed on your approval (missing canonicals, hero contrast). Three minors listed if you want them. Fix the pixel and this is a go.

At a 2.4% baseline on 1,200 daily visits, you can detect a 20% lift in about 12 days. Anything called inside a week is noise. Check back on the 29th and I'll read the result with you.

Built the carousel with 10 five-star reviews, averaging 47 words. It's a saved section now: drop it on any page. No third-party scripts were added, so nothing new blocks rendering. Refresh runs Mondays; new five-stars rotate in automatically.

The Case Studies collection is live: listing at /case-studies with industry filters, six entries migrated, four published and two held as drafts. Your next case study is one entry; the template, navigation, and sitemap take care of themselves.

The page is live at /local. ?city=austin renders "Now delivering in Austin" with the Austin testimonial slot; unknown cities fall back to your generic headline. All 100 cities validated. Campaign URL template: yourstore.com/local?city={city} — UTMs pass through untouched.

Three partner versions are drafted. Each keeps your page pixel for pixel except the buy section: Costco's points to their listing with Available at Costco, Petco and PetSmart likewise. Your DTC page stays canonical, so search traffic is unaffected. Outbound links are tagged.

Both drafts are ready. The vs page concedes travel-size convenience to them and makes your case on ingredients, subscription price, and shipping speed, with a 7-row comparison table and 6 FAQ entries marked up in schema. The tiers page maps starter, standard, and pro to first-timers, dailies, and athletes. Fact-check the four competitor claims I flagged before we publish.

Built 14 pages under /guides/. Each answers its query with unique content and links to 3 siblings plus the hub. Two items from your list were folded into others rather than built thin (magnesium for focus had nothing distinct to say). All 14 are in the sitemap.

Revenue $48.2k, up 9% on last week. Funnel steady except checkout: 4.1% to 3.4%, driven by mobile. Top page /lp/hydration-a took 22% of revenue. COMEBACK20 redemptions doubled. One flag: Meta ROAS fell to 1.6 on the prospecting campaign, from 2.3.

Two changes this week. Competitor A raised their top bundle tier from 25% to 30% off and added a free-gift threshold at $60. Competitor B swapped their press bar for a founder-video hero. Nothing changed at Competitor C. Your bundle page still beats A's three-pack; the $60 gift threshold is the one worth answering.

31 new reviews, 4.6 average, steady. Positives cluster on texture, 11 mentions. Negatives: shipping delays, 6 mentions, second week running. Phrases worth stealing: melts in with zero grease, and my routine finally stuck. Flag: AM Serum dipped 0.4 stars on a batch complaint, and its page quotes a review from that batch.

Eight ads above your bar this week. Six have matched landers. Two don't: the melts-in-seconds video, 2.4 ROAS on $3.1k spend, lands on the homepage, and the new UGC ad lands on a page that never mentions its hook. I drafted a lander for the first; say go on the second.

This week: two broken links on the gift guide, the summer-sale banner still live on the bundles page, and three hero images over 2MB. Fixes are drafted for all three; approve in the thread.