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Where to sell online, compared

The short answer

For a store with sizes and stock, Shopify. For handmade buyers, Etsy. For a good-looking site with a small shop, Squarespace or Wix. For digital downloads, a low-fee platform or your own site. For a few products sold from ads, Replo builds the site and checkout. Every price here comes from the vendor's own pricing page.

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Pick by what you sell

What it costs to start selling

The cheapest plan on each that takes payments, and what you keep from fifty $20 sales a month.

  1. Shopify

    Basic

    Monthly
    $29 a month billed yearly
    Fee on each sale
    None with Shopify Payments
    Card processing
    2.9% + 30¢
    Keeps from fifty $20 sales
    $927

  2. Wix

    Core

    Monthly
    $29 a month billed yearly
    Fee on each sale
    Not listed
    Card processing
    2.9% + 30¢
    Keeps from fifty $20 sales
    $927

  3. Squarespace

    Basic

    Monthly
    $19 a month billed yearly
    Fee on each sale
    2%
    Card processing
    2.9% + 30¢
    Keeps from fifty $20 sales
    $917

  4. Etsy

    Monthly
    None
    Fee on each sale
    6.5%, plus 20¢ a listing
    Card processing
    3% + 25¢
    Keeps from fifty $20 sales
    $883

  5. Stan Store

    Creator

    Monthly
    $25 a month billed yearly
    Fee on each sale
    0%
    Card processing
    Stripe, 2.9% + 30¢
    Keeps from fifty $20 sales
    $931

  6. Gumroad

    Monthly
    None
    Fee on each sale
    10% + 50¢
    Card processing
    On top, 2.9% + 30¢
    Keeps from fifty $20 sales
    $831

  7. Replo

    Starter

    Monthly
    $99 a month, billed yearly
    Fee on each sale
    None
    Card processing
    Stripe, 2.9% + 30¢
    Keeps from fifty $20 sales
    $857

Plans billed yearly, shown per month. Shipping, taxes, apps and ads not included. Wix doesn't list a sale fee on the pages we read, so its figure counts card fees only.

Every comparison, sourced

Where to sell

Digital products

AI builders

Funnels

Analytics and reports

We build the site

Or have the site built for you

Describe what you sell, or paste a link to your store. Replo builds the site on your brand, with checkout working.

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  • Your Shopify cart, or Replo checkout
  • Analytics and heatmaps on every page
  • Scheduled reports by email

Frequently asked questions

What is the best platform to sell online?
Shopify, for most product businesses with a catalog. Etsy is better for handmade buyers, Squarespace or Wix for a site with a small shop, and a low-fee platform or your own site for digital downloads.
What is the cheapest way to start selling online?
With no monthly fee, Etsy and Gumroad cost nothing until you sell, then take a cut of each sale. At fifty $20 sales a month, a flat plan such as Shopify Basic keeps more: $927 against $883 on Etsy and $831 on Gumroad.
Where do these prices come from?
From each vendor's own pricing page or help center, read for these pages and rechecked regularly. Replo's prices come from our pricing page. If a price has changed, send us a correction and we'll update every page that shows it.

We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.

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