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A Gumroad alternative on your own brand

The short answer

Gumroad wins for your first product: no monthly fee, it handles sales tax, and Discover can bring buyers. It costs 10% + 50¢ a sale plus card fees. Once you sell steadily from your own audience, a site on your brand with Stripe checkout keeps more of each sale and keeps the buyer relationship with you.

Start for FreeAll comparisons

One $20 sale, worked through

What each fee takes from a $20 download sold to a US buyer by card.

  1. Gumroad

    Direct sales

    Platform fee
    $2.50 (10% + 50¢)
    Card processing
    $0.88 (2.9% + 30¢)
    You keep per sale
    $16.62
    Monthly plan
    None
    Keeps from fifty sales
    $831
    Keeps from 250 sales
    $4,155

  2. Replo

    Starter, billed yearly

    Platform fee
    $0.00
    Card processing
    $0.88 (Stripe, 2.9% + 30¢)
    You keep per sale
    $19.12
    Monthly plan
    $99 a month, billed yearly
    Keeps from fifty sales
    $857
    Keeps from 250 sales
    $4,681

Gumroad's fee from its pricing page, with card processing on top per its help center; Replo's plan from /pricing and Stripe's US card rate.

What else differs

  1. Gumroad

    Your page
    A Gumroad profile and product page
    Finding buyers
    Discover marketplace, at a 30% fee
    Sales tax
    Handled: Gumroad is merchant of record
    Subscriptions
    Yes, memberships

  2. Replo

    Your page
    A full site on your brand and domain
    Finding buyers
    Your own ads, social and search
    Sales tax
    Stripe Tax can calculate it; you file
    Subscriptions
    No, one-time prices only

When to pick which

Best for your first product

Gumroad

Sell in minutes with no monthly fee, and let Gumroad handle sales tax.

Where it loses: the cut grows with every sale, and the page looks like Gumroad.

Best for steady sales from your audience

Replo

A site on your brand with Stripe checkout and no platform cut.

Where it loses: a monthly plan before the first sale, no subscriptions, and you file sales tax.

Where Replo fits

Move your best seller to your own site

Paste your Gumroad product link. Replo rebuilds the page on your brand with Stripe checkout and emailed delivery.

Rebuild my page
  • A sales page from your Gumroad link
  • Stripe checkout, no Replo cut
  • Download emailed after purchase
  • See which page converts

Frequently asked questions

How much does Gumroad take per sale?
10% + 50¢ on each direct sale, plus card processing of 2.9% + 30¢ on top. On a $20 sale that's $3.38 in fees. Sales through Gumroad's Discover marketplace pay a flat 30% instead.
When is Gumroad cheaper than my own site?
When sales are small. With no monthly fee, Gumroad costs less until its per-sale fee passes a site plan's price. Against Replo Starter at $99 a month, billed yearly, that happens at about 40 sales of $20 a month.
Can I keep Gumroad and add my own site?
Yes. Many creators keep Gumroad for Discover buyers and sell from their own site for their audience. Replo can also link buy buttons to an existing checkout while you move over.

We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.

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