Top brands
Top brands by category, ranked by their live ads
Twelve categories of direct-to-consumer brands, each ranked by how many Meta ads they run right now, with the pages those ads send shoppers to.
- categories ranked
- 12
categories ranked
- brands with 50+ live ads
- 603
brands with 50+ live ads
- brands ranked per category
- Up to 25
brands ranked per category
Pick a category
Each list shows the top 3 advertisers here; open it for all 25 and their landing pages.
129 brands
Clothing brands
Gymshark, Comfrt, Fashion Nova
24 brands
Shoe brands
Thursday Boots, OluKai, Reef
24 brands
Jewelry and accessories brands
Portland Leather Goods, Rowan, Gorjana
21 brands
Underwear brands
Honeylove, Hanky Panky, Spanx
91 brands
Skincare brands
Medicube, Salt & Stone, Saltair
45 brands
Makeup brands
ColourPop, eos, Lawless
34 brands
Hair care brands
L'ange, Crown Affair, Olaplex
43 brands
Supplement brands
Lemme, LMNT, Needed
49 brands
Food and snack brands
Jeni's Ice Creams, Smackin Sunflower Seeds, Bobbie
33 brands
Drink brands
Cheers, Lifeboost Coffee, Ello
88 brands
Home goods brands
Geometry, Our Place, Ruggable
22 brands
Pet brands
Sundays for Dogs, Spot & Tango, JustFoodForDogs
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Frequently asked questions
- How are these brands ranked?
- By live Meta ads: the Facebook and Instagram ads each brand is running when we count. More live ads usually means a brand is testing more creative on Meta. It doesn't measure sales, and we don't estimate them.
- Why are some categories missing?
- A category needs at least 20 brands with 50 or more live ads before we rank it. Bedding, fragrance, activewear and coffee fell short this time, so their brands appear under broader categories or not at all.
- Can I see a brand's actual ads?
- Yes. Brands with at least 100 live ads have their own page with the longest-running ad, the lines they repeat and the pages their ads land on, and every ad links to Meta's Ad Library.