Top brands
Top skincare brands, ranked by live Meta ads
91 skincare brands run at least 50 live Meta ads. Here are the top 25, led by Medicube, with where each sends its ad traffic.
Ranked by live Meta ads: ads still running when we last counted, from the brand's own pages or linking to its store.
The top 10 skincare brands
1. Medicube
over 840 live ads
77% of its live ads are video.
- Oldest live ad
- 420 days
- Video share
- 77%
Where its ads land
- Marketplace listing 76%
- Product page 22%
- Collection page 2%
Most-advertised page: amazon.com/dp/b0ft7tkn36 (182 ads)
2. Salt & Stone
800 live ads
Sends 51% of its ads to a product page.
- Oldest live ad
- 246 days
- Video share
- 46%
Where its ads land
- Product page 51%
- Collection page 32%
- Homepage 9%
- Offer page 9%
Most-advertised page: saltandstone.com/collections/body-mist (76 ads)
3. Saltair
over 740 live ads
Its oldest live ad has run 286 days.
- Oldest live ad
- 286 days
- Video share
- 60%
Where its ads land
- Product page 80%
- Collection page 9%
- Marketplace listing 6%
- Blog post 2%
Most-advertised page: saltair.com/products/glycolic-acid-body-spray (63 ads)
4. EADEM
590 live ads
44% of its ads point at one page.
- Oldest live ad
- 180 days
- Video share
- 43%
Where its ads land
- Product page 54%
- Other page 45%
Most-advertised page: sephora.com/happening/stores/sephora-near-me (260 ads)
5. Jumiso
over 540 live ads
100% of its live ads are video.
- Oldest live ad
- 66 days
- Video share
- 100%
Where its ads land
- Product page 100%
Most-advertised page: jumiso.us/products/20-niacinamide-high-potency-dark-spot-serum-4itm (450 ads)
6. RMS Beauty
over 530 live ads
Sends 75% of its ads to a product page.
- Oldest live ad
- 150 days
- Video share
- 45%
Where its ads land
- Product page 75%
- Collection page 17%
- Offer page 5%
- Quiz 3%
Most-advertised page: rmsbeauty.com/products/the-eye-wardrobe-holiday-gift-set (67 ads)
7. Tatcha
490 live ads
Sends 55% of its ads to a collection page.
- Oldest live ad
- 14 days
- Video share
- 52%
Where its ads land
- Collection page 55%
- Product page 31%
- Homepage 9%
- Other page 3%
Most-advertised page: tatcha.com/collections/moisturizers (96 ads)
See Tatcha's ads8. Beauty of Joseon
over 470 live ads
76% of its live ads are video.
- Oldest live ad
- 23 days
- Video share
- 76%
Where its ads land
- Marketplace listing 51%
- Product page 31%
- Offer page 17%
Most-advertised page: amazon.com/dp/b0h7wn3jgw (121 ads)
9. Saltyface
over 450 live ads
52% of its ads point at one page.
- Oldest live ad
- 428 days
- Video share
- 33%
Where its ads land
- Collection page 54%
- Product page 46%
Most-advertised page: saltyface.com/en-us/collections/bestsellers-1 (236 ads)
10. Heyday
over 430 live ads
64% of its ads point at one page.
- Oldest live ad
- 444 days
- Video share
- 46%
Where its ads land
- Homepage 68%
- Offer page 32%
Most-advertised page: heydayskincare.com (277 ads)
Ranks 11 to 25
| Rank | Brand | Live Meta ads |
|---|---|---|
| 11 | Sincerely Yours | over 410 |
| 12 | Ursa Major | over 370 |
| 13 | Biodance | over 360 |
| 14 | Bali Body | over 360 |
| 15 | OneSkin | over 350 |
| 16 | SKIN1004 | over 340 |
| 17 | Olive & June | over 330 |
| 18 | Nēmah | over 320 |
| 19 | Eqqualberry | over 310 |
| 20 | Primally Pure | over 300 |
| 21 | Tula | 300 |
| 22 | Alastin | over 280 |
| 23 | Banu | 260 |
| 24 | Skin Pharm | over 240 |
| 25 | Mutha | over 230 |
Where skincare brands send ad traffic
Live ads by landing page type, across all 91 brands that qualify.
Product page
11,288 ads · 59%
Collection page
3,187 ads · 17%
Offer page
1,407 ads · 7%
Homepage
1,341 ads · 7%
Marketplace listing
1,167 ads · 6%
Other page
445 ads · 2%
Build a store like these
Replo builds your skincare store and the pages your ads land on, on your brand and products.
Frequently asked questions
- Which skincare brand runs the most Meta ads?
- Medicube, with over 840 live Facebook and Instagram ads, followed by Salt & Stone (800) and Saltair (over 740). The ranking counts ads running when we last checked.
- Where do skincare brands send their ad traffic?
- Mostly to product pages (59% of live ads) and collection pages (17% of live ads), across the 91 brands that qualify. The top 10 cards above show each brand's own mix.
- How is this skincare brand list made?
- We count each brand's live Meta ads, run from its own pages or linking to its store, and rank the brands with at least 50 and a captured landing page. Brands that use Replo are left out.
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All categories
Every category we rank, with its top advertisers.