Top brands
Top makeup brands, ranked by live Meta ads
45 makeup brands run at least 50 live Meta ads. Here are the top 25, led by ColourPop, with where each sends its ad traffic.
Ranked by live Meta ads: ads still running when we last counted, from the brand's own pages or linking to its store.
The top 10 makeup brands
1. ColourPop
over 500 live ads
Sends 56% of its ads to a collection page.
- Oldest live ad
- 154 days
- Video share
- 61%
Where its ads land
- Collection page 56%
- Product page 41%
- Homepage 3%
Most-advertised page: colourpop.com/collections/super-shock-shadow (115 ads)
2. eos
440 live ads
96% of its live ads are video.
- Oldest live ad
- 96 days
- Video share
- 96%
Where its ads land
- Collection page 61%
- Offer page 21%
- Product page 18%
Most-advertised page: evolutionofsmooth.com/pages/dewy-lip-shine (67 ads)
3. Lawless
over 430 live ads
Sends 61% of its ads to a collection page.
- Oldest live ad
- 220 days
- Video share
- 41%
Where its ads land
- Collection page 61%
- Product page 39%
Most-advertised page: lawlessbeauty.com/collections/lip-kits (87 ads)
4. Morphe
over 410 live ads
Sends 74% of its ads to a product page.
- Oldest live ad
- 146 days
- Video share
- 55%
Where its ads land
- Product page 74%
- Collection page 11%
- Homepage 9%
- Marketplace listing 6%
Most-advertised page: morphe.com/collections/all-lip (40 ads)
5. MERIT
over 370 live ads
90% of its ads land on a product page.
- Oldest live ad
- 252 days
- Video share
- 50%
Where its ads land
- Product page 90%
- Collection page 10%
Most-advertised page: meritbeauty.com/products/new-wave (55 ads)
6. ONE/SIZE
over 350 live ads
96% of its ads land on a product page.
- Oldest live ad
- 237 days
- Video share
- 54%
Where its ads land
- Product page 96%
- Collection page 3%
- Homepage 1%
Most-advertised page: onesizebeauty.com/products/on-til-dawn-setting-spray (75 ads)
7. Abib
over 340 live ads
84% of its live ads are video.
- Oldest live ad
- 147 days
- Video share
- 84%
Where its ads land
- Product page 95%
- Collection page 5%
Most-advertised page: en.abib.com/products/pdrn-volume-fill-it-booster-creme-2-5-tube (54 ads)
8. Lemonhead LA
320 live ads
90% of its live ads are video.
- Oldest live ad
- 60 days
- Video share
- 90%
Where its ads land
- Product page 73%
- Homepage 17%
- Collection page 10%
Most-advertised page: getlemonhead.com/products/spacepaste (132 ads)
9. LYS Beauty
over 310 live ads
82% of its live ads are video.
- Oldest live ad
- 168 days
- Video share
- 82%
Where its ads land
- Product page 76%
- Homepage 17%
- Collection page 5%
- Marketplace listing 3%
Most-advertised page: sephora.com/product/no-limits-cream-bronzer-stick-p500123 (65 ads)
10. IPSY
300 live ads
69% of its ads point at one page.
- Oldest live ad
- 144 days
- Video share
- 70%
Where its ads land
- Quiz 69%
- Offer page 28%
- Product page 2%
- Collection page 1%
Most-advertised page: ipsy.com/beauty-quiz/skin-tone (208 ads)
Ranks 11 to 25
| Rank | Brand | Live Meta ads |
|---|---|---|
| 11 | Haus Labs | over 270 |
| 12 | Pat McGrath | over 240 |
| 13 | Kosas | over 240 |
| 14 | Stila | over 220 |
| 15 | Ilia | over 210 |
| 16 | Victoria Beckham Beauty | 210 |
| 17 | Milk Makeup | over 200 |
| 18 | Laura Mercier | over 190 |
| 19 | Rare Beauty | 190 |
| 20 | bareMinerals | over 180 |
| 21 | Clinique | over 170 |
| 22 | Beauty Pie | over 160 |
| 23 | The Original MakeUp Eraser | over 140 |
| 24 | DIBS | over 140 |
| 25 | Hourglass | over 130 |
Where makeup brands send ad traffic
Live ads by landing page type, across all 45 brands that qualify.
Product page
5,274 ads · 61%
Collection page
2,118 ads · 25%
Homepage
334 ads · 4%
Offer page
328 ads · 4%
Marketplace listing
286 ads · 3%
Quiz
264 ads · 3%
Build a store like these
Replo builds your makeup store and the pages your ads land on, on your brand and products.
Frequently asked questions
- Which makeup brand runs the most Meta ads?
- ColourPop, with over 500 live Facebook and Instagram ads, followed by eos (440) and Lawless (over 430). The ranking counts ads running when we last checked.
- Where do makeup brands send their ad traffic?
- Mostly to product pages (61% of live ads) and collection pages (25% of live ads), across the 45 brands that qualify. The top 10 cards above show each brand's own mix.
- How is this makeup brand list made?
- We count each brand's live Meta ads, run from its own pages or linking to its store, and rank the brands with at least 50 and a captured landing page. Brands that use Replo are left out.
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All categories
Every category we rank, with its top advertisers.