Free tools
Free ecommerce calculators
Work out ROAS, margin, markup, customer value and test results in seconds. Every calculator shows the formula and a worked example.
Ads
ROAS Calculator
Return on ad spend, and whether it covers your margin.
Break-even ROAS Calculator
The lowest ROAS that still makes money at your margin.
CPM Calculator
Cost per thousand impressions, and what a budget buys.
CTR Calculator
Click-through rate for any ad, email or link.
CPC Calculator
What each click costs, and what it's worth to you.
CPA Calculator
What each order from ads costs, against what it earns.
Pricing and profit
Profit Margin Calculator
Gross and net margin from your price and costs.
Markup Calculator
Markup, margin and selling price from your cost.
Contribution Margin Calculator
What each order leaves after product, shipping and ads.
Break-even Calculator
Units and sales you need each month to cover costs.
Product Pricing Calculator
Retail and wholesale prices from your cost and margin.
Customers
Customer Lifetime Value Calculator
What a customer is worth over the whole relationship.
Customer Acquisition Cost Calculator
What it costs to win one new customer.
LTV to CAC Ratio Calculator
Whether each customer earns back what they cost.
Transactions Per User Calculator
How often customers come back to buy.
Store conversion
Conversion Rate Calculator
Your conversion rate against your industry.
Average Order Value Calculator
Your AOV against your industry.
Add to Cart Rate Calculator
How many sessions add something to cart.
Cart Abandonment Rate Calculator
How many carts never become orders.
Units Per Transaction Calculator
Items per order against your industry.
Statistical Significance Calculator
Check whether a test result is real, and plan the next one.
Inventory
Shopify store tools
Keep reading
Reports
Where DTC brands send ad traffic
Where over 375,000 live Meta ads land: product, collection, offer page or homepage.
Product
AI analyst for your store
Ask about sales, traffic and ads in plain English, then get the report by email.
Product
Automated store reports
Sales, ad, search and site reports written and emailed to your team on schedule.
Glossary
What is ROAS (return on ad spend)?
ROAS (return on ad spend) is the revenue an ad campaign brings in for every dollar spent on it: revenue from ads divided by ad spend.
Glossary
What is CPM (cost per mille)?
CPM (cost per mille) is what an advertiser pays for 1,000 ad impressions, the standard price of reach on social and display ads.
Free tools
ROAS Calculator
Return on ad spend, and whether it covers your margin.