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Selling guides

How to sell anything online

Sell from your own store to keep more of each sale and every customer, and add a marketplace or social shop when you need buyers who are already shopping. Each guide compares the fees for one product or channel and works out what you keep.

What the big platforms charge

Read from each platform's own pricing page. Fees are for US sellers in US dollars.

Fees on the platforms most sellers compare first
Your own site (Replo checkout)Your Replo plan2.9% + $0.30 card processingReplo checkout runs on Stripe, and Replo's docs list no extra per-sale fee.
Your own store on Shopify$39 a month, or $29 billed yearly2.9% + $0.30 with Shopify PaymentsUsing another payment provider on Basic adds a 2% third-party transaction fee.
Etsy$0.20 a listing6.5% + 3% + $0.25 processingOffsite Ads take 15% of sales they bring in, or 12% once you pass $10,000 a year.
Amazon$0.99 an item, or $39.99 a month15% referral fee, $0.30 minimumThe Individual plan's $0.99 per item is not counted here; most categories pay 15%.
eBay250 free listings a month, then $0.3513.6% + $0.30, or $0.40 over $10Payment processing is built into eBay's final value fee, so nothing else is added.
TikTok ShopNothing until you sell6% referral fee, processing includedThe fee also applies to buyer-paid shipping, and pre-owned items pay 5%.
PoshmarkNothing until you sell$2.95 under $15, 20% at $15 and upThe flat $2.95 hits cheap items hard: on a $10 sale you give up almost 30%.

By what you sell

Fees, the right platforms and a launch checklist for each kind of product.

By where you sell

How to sell inside each app, and when to send buyers to your own store.

Frequently asked questions

What is the easiest way to sell online?
List on a marketplace like Etsy, eBay or Depop if you have a few items and want buyers fast. If you're building a brand, put up your own store so you keep more of each sale and the customer's details, then add marketplaces for reach.
Is it cheaper to sell on my own website or on a marketplace?
Your own site, per sale: you pay card processing and your store's plan, where marketplaces add their own commission on top. The trade-off is traffic. A marketplace brings shoppers; your own store needs ads, social posts or search to bring them.

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