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How to sell shoes online

Short answer

To resell sneakers, use StockX, GOAT or eBay, which authenticate pairs before they reach the buyer, so buyers don't have to trust you personally. Worn everyday shoes do better on Poshmark. If you design or make shoes, sell from your own site, where Shopify's checkout handles sizes.

Two ways to sell, and which is yours

Resell shoes you own

Deadstock and limited pairs belong on StockX, GOAT or eBay, where authentication does the trust work for you. Worn shoes in good shape sell on Poshmark. A store adds little for resale, because the apps already have the buyers.

Best for

Sneaker resellers, collectors and closet clean-outs

Sell your own shoe brand

Footwear brands need a site with sizing, materials and fit notes, since buyers can't try shoes on. Sizes need variants, so Replo builds the pages on a Shopify checkout, and you ship from your own stock or a fulfillment partner.

Best for

Independent footwear brands with their own designs

Where to sell shoes and what each platform charges

Fees for selling shoes
eBay (sneakers)Free to list at $150 and up8%, no per-order fee, at $150 and upSneakers under $150 pay the standard 13.6% plus the per-order fee.
StockXNothing until you sell9% transaction + 3% processing, $5 minimum feeNew sellers start at Level 1; the transaction fee drops to 7% as quarterly sales grow.
GOATNothing until you sell9.5% commission + 2.9% cash-out feeChoosing GOAT's prepaid shipping adds a $5 seller fee; drop-off adds nothing.
PoshmarkNothing until you sell$2.95 under $15, 20% at $15 and upThe flat $2.95 hits cheap items hard: on a $10 sale you give up almost 30%.
Your own store on Shopify$39 a month, or $29 billed yearly2.9% + $0.30 with Shopify PaymentsUsing another payment provider on Basic adds a 2% third-party transaction fee.

Authentication marketplaces charge more per pair, and verified sneakers sell to buyers who'd pass on an unverified listing. Compare what you keep at your real price, not the headline rate.

What you keep on a $150 pair of sneakers

Each platform's fees on one $150 sale, before shipping, taxes, monthly plans and any ads you choose to buy.

  1. Your own store on Shopify$145.35 kept, $4.65 in fees
  2. eBay (sneakers)$138.00 kept, $12.00 in fees
  3. StockX$132.00 kept, $18.00 in fees
  4. GOAT$131.82 kept, $18.18 in fees
  5. Poshmark$120.00 kept, $30.00 in fees

Product pages brands run ads to

Real product pages that brands are sending Meta ads to right now, captured from Replo's ad library, and one thing on each worth copying.

  • Thursday Boots page for a brown lace-up boot with four angle shots, color rows and a size grid

    Thursday Boot Company

    Captain StormKing

    43 Meta ads linked here

    A sizing tip, "Order 1/2 size smaller than you wear in sneakers," sits above the size grid, under 37,463 reviews.

    See the page
  • Koio page for a dark brown suede boot on a split layout with size buttons and four trust tiles

    Koio

    Aosta Suede Boot

    35 Meta ads linked here

    A half-size note sits under the size buttons, and four trust tiles cover reviews, awards, exchanges and warranty.

    See the page
  • Nisolo page for a woven leather huarache bootie with sale price, three colors and a size row

    Nisolo

    Women's Huarache Bootie

    30 Meta ads linked here

    The Add to Cart button repeats the price, $199.00, so shoppers see the total at the moment they click.

    See the page

Launch checklist

  • Keep the original box, tags and receipt, because authenticators and buyers check that they match the pair.
  • Find the style code on the box label or inside the tongue so the listing matches the exact colorway.
  • On eBay, eligible sneakers priced from $75 go to an authentication center first, at no cost to you.
  • On StockX, place an ask or sell now, then ship the sold pair as StockX instructs for verification.
  • Photograph soles, heel tabs, insoles and size tags, since outsole wear sets the price of a used pair.
  • Ship the shoe box inside a second box so it arrives without crushed corners, which collectors count as damage.

Build your footwear brand site

Replo builds your shoe brand's store on your own domain, with fit guides and size charts, running on Shopify's checkout.

The prompt Replo starts from

Build a store for my footwear brand, [brand name]. Make a homepage with our current styles, product pages with materials, a size chart and fit notes, a page on how we make our shoes, a returns and exchanges page, and an email signup for restocks. Use Shopify checkout for sizes.
Build my storeStart for Free

Frequently asked questions

How does StockX work?
Sellers place an ask at their price or sell now at the current market. Once a pair sells, you ship it to StockX for verification, or in some cases straight to the buyer, and then you get paid. Buyers never deal with you directly.
Is eBay or StockX better for selling sneakers?
It depends on the pair. StockX suits deadstock pairs at market price with almost no listing work. eBay lets you sell worn pairs, set your own price and take offers, and it authenticates eligible new and pre-owned sneakers. Compare the fee rows at your price.
Do shoes sell well on Vinted?
Yes, for everyday worn shoes from brands people know. Valuable sneakers usually fetch more where they're authenticated, because buyers pay for that certainty. Check sold listings for your exact model before you choose where to list.
Do I need the original box to sell sneakers?
Not always, but it helps. Collectible sneaker buyers expect the original box, and a missing or damaged one lowers the price. For worn everyday shoes, clean pairs and clear photos matter more than the box.

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