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UGC ads

UGC ad examples brands keep running

Creator-style video ads still live on Facebook and Instagram, sorted by category. Each category page shows the eight that have run longest, one per brand.

live creator-style ads
Over 8,400

live creator-style ads

brands running them
714

brands running them

open as a first-person story
60%

open as a first-person story

categories with 20+ brands
8

categories with 20+ brands

Creator ads by category

Each category has at least 20 brands running creator-style ads.

How creator ads open

Live creator-style Meta ads by hook, across every category.

  • First-person story

    5,050 ads · 60%

  • Customer quote

    1,403 ads · 17%

  • Demo

    1,284 ads · 15%

  • Before and after

    709 ads · 8%

The four creator hooks, with real ads

How a creator ad opens decides whether anyone watches the rest. These are the longest-running live examples of each.

First-person story

A creator talks to the camera about their own problem and what fixed it. 60% of live creator ads open this way.

  • OGL

    “found the perfect capsule wardrobe top (i own 3 versions of it lol)”

    469 days live · Video · First-person story hook

    See it in Meta's Ad Library

  • Medicube

    “guess my skin is made of glass now..😮‍💨💥”

    420 days live · Video · First-person story hook

    See it in Meta's Ad Library

Customer quote

A real buyer's words on screen or out loud, usually one short line. 17% of live creator ads open this way.

  • Blissy

    “Now I have to order 2 more cause my husband stole mine”

    471 days live · Video · Customer quote hook

    See it in Meta's Ad Library

  • Béquet Confections

    “Hands down the very best caramels EVER.”

    368 days live · Video · Customer quote hook

    See it in Meta's Ad Library

Demo

Hands and the product: how it works, in the first seconds. 15% of live creator ads open this way.

Before and after

Two states side by side, with the product as the reason for the change. 8% of live creator ads open this way.

Turn a UGC ad into a landing page

Pick a creator ad and Replo builds the page it should send people to, on your brand and products.

Build my page

Frequently asked questions

Where do these UGC ad examples come from?
From Meta's Ad Library. Replo's ad library reads how each live video ad opens and flags the creator-style ones. We quote the opening line and link to the ad in Meta's Ad Library; we don't copy videos or thumbnails.
Why sort by how long an ad has run?
Brands switch off ads that don't pay back. A creator ad still running after months is one the brand keeps funding, so it's a better example to study than a new one nobody has judged yet.
Can I turn a UGC ad into a landing page?
Yes. Pick an ad, and Replo builds the page it should land on: the same promise in the first screen, the creator's words as proof, and your product and offer below. It builds on your brand and products.

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