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UGC ads

Hair care UGC ads brands keep running

21 hair care brands run at least 3 live creator-style ads each, 580 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
21

brands with 3+ creator ads

live creator-style ads
580

live creator-style ads

open with a first-person story
46%

open with a first-person story

longest-running one
141 days

longest-running one

The 8 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. L'ange

    “I couldn’t get that salon look... so I got this”

    Pitch: salon-style blowouts at home.

    141 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  2. Olaplex

    “3-Minute Hair Transformation”

    Pitch: healthy hair without waiting.

    118 days live · Video · Before and after hook · Lands on a product page

    See it in Meta's Ad Library

  3. Verb

    “DITCH DANDRUFF SYMPTOMS”

    Pitch: reduced dandruff recurrence.

    113 days live · Video · Before and after hook · Lands on a product page

    See it in Meta's Ad Library

  4. Gimme Beauty

    “This is the highlight of my mornings.”

    Pitch: achieve beautiful hair easily.

    109 days live · Video · First-person story hook · Lands on an offer page

    See it in Meta's Ad Library

  5. OUAI

    “@theouai’s Leave In Conditioner is like a tall drink of water for my hair 🚿”

    Pitch: hydration for thirsty hair.

    109 days live · Video · Customer quote hook · Lands on a collection page

    See it in Meta's Ad Library

  6. Playa

    “She Built a Fragrance-First Hair Brand at the Beach”

    Pitch: beach-loving fragrance lifestyle.

    106 days live · Video · First-person story hook · Lands on a collection page

    See it in Meta's Ad Library

  7. R+Co

    “I love having bangs, but in the summer,”

    Pitch: second-day texture and separation.

    96 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  8. Overtone

    “How brunettes go from 'my hair is so dull' to getting their shine back.”

    Pitch: reviving shine in dull hair.

    92 days live · Video · Before and after hook · Lands on an advertorial

    See it in Meta's Ad Library

How these ads open

Live hair care creator ads by hook.

  • First-person story

    266 ads · 46%

  • Customer quote

    72 ads · 12%

  • Demo

    105 ads · 18%

  • Before and after

    137 ads · 24%

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Frequently asked questions

How many hair care brands run UGC ads?
21 hair care brands run at least 3 live creator-style video ads each on Meta, 580 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running hair care UGC ad?
L'ange's, live for 141 days. It opens with “I couldn’t get that salon look... so I got this” as a first-person story hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do hair care brands use most?
First-person story, at 46% of live hair care creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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