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UGC ads

Food and drink UGC ads brands keep running

63 food and drink brands run at least 3 live creator-style ads each, over 720 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
63

brands with 3+ creator ads

live creator-style ads
Over 720

live creator-style ads

open with a first-person story
63%

open with a first-person story

longest-running one
368 days

longest-running one

The 8 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. Béquet Confections

    “Hands down the very best caramels EVER.”

    Pitch: customer review of quick consumption.

    368 days live · Video · Customer quote hook · Lands on a collection page

    See it in Meta's Ad Library

  2. Koatji

    “Upgrade Your Oat Milk”

    Pitch: upgrade over ordinary dairy alternatives.

    315 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

  3. One Trick Pony

    “It's honestly the best peanut butter out there.”

    Pitch: best peanut butter I've had.

    303 days live · Video · Customer quote hook · Lands on a homepage

    See it in Meta's Ad Library

  4. SkinnyDipped

    “Our founder Breezy did a little Sprouts run🥥”

    Pitch: snacks now at Sprouts.

    268 days live · Video · First-person story hook · Lands on a collection page

    See it in Meta's Ad Library

  5. Farm To People

    “For 10+ years, we've built an alternative to our broken food system.”

    Pitch: founders' commitment to ethical food.

    233 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  6. Ratio

    “snow day coffee with @ratiocoffee 8S2 and @mazzerusa philos”

    Pitch: a slower coffee ritual.

    231 days live · Video · Demo hook · Lands on a product page

    See it in Meta's Ad Library

  7. AshaPops

    “I guess they’re that good🤣”

    Pitch: crunchy snack, cleaner ingredients.

    210 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  8. Masienda

    “Make tortillas (and smashburgers, and empanadas, and so much more)”

    Pitch: simple homemade tortillas.

    176 days live · Video · Demo hook · Lands on a product page

    See it in Meta's Ad Library

How these ads open

Live food and drink creator ads by hook.

  • First-person story

    457 ads · 63%

  • Customer quote

    75 ads · 10%

  • Demo

    162 ads · 22%

  • Before and after

    30 ads · 4%

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Frequently asked questions

How many food and drink brands run UGC ads?
63 food and drink brands run at least 3 live creator-style video ads each on Meta, over 720 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running food and drink UGC ad?
Béquet Confections's, live for 368 days. It opens with “Hands down the very best caramels EVER.” as a customer quote hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do food and drink brands use most?
First-person story, at 63% of live food and drink creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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