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UGC ads

Body care and fragrance UGC ads brands keep running

39 body care and fragrance brands run at least 3 live creator-style ads each, over 640 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
39

brands with 3+ creator ads

live creator-style ads
Over 640

live creator-style ads

open with a first-person story
59%

open with a first-person story

longest-running one
360 days

longest-running one

The 7 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. Fur

    “Goodbye Ingrowns, Hello Smooth Skin”

    Pitch: prevents post-shave ingrown hairs.

    360 days live · Video · Before and after hook · Lands on a product page

    See it in Meta's Ad Library

  2. PAUME

    “my hands have never looked better”

    Pitch: customers praise hand serum results.

    147 days live · Video · Customer quote hook · Lands on a listicle

    See it in Meta's Ad Library

  3. Baebrow

    “I JUST FOUND THE BEST BROW”

    Pitch: salon-free, weeks-long brow tint.

    145 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  4. Mooncat

    “spring nail inspiration with FULL SCREAM AHEAD”

    Pitch: new nail look.

    134 days live · Video · Demo hook · Lands on a product page

    See it in Meta's Ad Library

  5. Hume Supernatural

    “It goes on”

    Pitch: weightless, non-greasy body oil.

    122 days live · Video · Demo hook · Lands on a product page

    See it in Meta's Ad Library

  6. Carpe

    “The reviews told me. I finally listened.”

    Pitch: premium scents at a lower price.

    119 days live · Video · First-person story hook · Lands on an offer page

    See it in Meta's Ad Library

  7. Elorea

    “A Ritual In Every Drop”

    Pitch: personalized home scent ritual.

    115 days live · Video · Demo hook · Lands on a product page

    See it in Meta's Ad Library

How these ads open

Live body care and fragrance creator ads by hook.

  • First-person story

    379 ads · 59%

  • Customer quote

    169 ads · 26%

  • Demo

    59 ads · 9%

  • Before and after

    40 ads · 6%

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Frequently asked questions

How many body care and fragrance brands run UGC ads?
39 body care and fragrance brands run at least 3 live creator-style video ads each on Meta, over 640 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running body care and fragrance UGC ad?
Fur's, live for 360 days. It opens with “Goodbye Ingrowns, Hello Smooth Skin” as a before and after hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do body care and fragrance brands use most?
First-person story, at 59% of live body care and fragrance creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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