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UGC ads

Skincare UGC ads brands keep running

70 skincare brands run at least 3 live creator-style ads each, over 1,300 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
70

brands with 3+ creator ads

live creator-style ads
Over 1,300

live creator-style ads

open with a first-person story
65%

open with a first-person story

longest-running one
420 days

longest-running one

The 8 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. Medicube

    “guess my skin is made of glass now..😮‍💨💥”

    Pitch: glass glow skin.

    420 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  2. Jane Iredale

    “Simple. Effective. Flawless.”

    Pitch: skincare-powered makeup.

    261 days live · Video · Before and after hook · Lands on a collection page

    See it in Meta's Ad Library

  3. Saltair

    “My hair smells AND feels amazing!”

    Pitch: nourishing oils moisturize hair.

    248 days live · Video · Customer quote hook · Lands on a marketplace listing

    See it in Meta's Ad Library

  4. Salt & Stone

    “To the girl who said Salt & Stone’s Body Mists work better than Hinge...”

    Pitch: compliment-getting body mist.

    245 days live · Video · Customer quote hook · Lands on a homepage

    See it in Meta's Ad Library

  5. Dr. Groot

    “This has left my hair scalp so much stronger and healthier.”

    Pitch: scalp health for thicker hair.

    217 days live · Video · Customer quote hook · Lands on an offer page

    See it in Meta's Ad Library

  6. Nēmah

    “The Mother’s Day gift I’d actually want”

    Pitch: pregnancy skincare gift.

    171 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  7. Oak Essentials

    “It smells divine!”

    Pitch: lotion that replaces perfume.

    170 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

  8. Centellian24

    “Mis 2 favoritos son el único skincare que me traje de viaje 🫧💆🏻‍♀️”

    Pitch: alternative to long routines.

    152 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

How these ads open

Live skincare creator ads by hook.

  • First-person story

    847 ads · 65%

  • Customer quote

    223 ads · 17%

  • Demo

    98 ads · 7%

  • Before and after

    139 ads · 11%

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Frequently asked questions

How many skincare brands run UGC ads?
70 skincare brands run at least 3 live creator-style video ads each on Meta, over 1,300 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running skincare UGC ad?
Medicube's, live for 420 days. It opens with “guess my skin is made of glass now..😮‍💨💥” as a first-person story hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do skincare brands use most?
First-person story, at 65% of live skincare creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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