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UGC ads

Health and supplement UGC ads brands keep running

38 health and supplement brands run at least 3 live creator-style ads each, over 640 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
38

brands with 3+ creator ads

live creator-style ads
Over 640

live creator-style ads

open with a first-person story
76%

open with a first-person story

longest-running one
317 days

longest-running one

The 8 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. Chirp

    “This stopped my daily tension spiral”

    Pitch: relieve aches and pains.

    317 days live · Video · First-person story hook · Lands on a listicle

    See it in Meta's Ad Library

  2. Needed

    “my hair has not been this length in years”

    Pitch: hair and nail improvements.

    272 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

  3. Orgain

    “Easy Protein Upgrade”

    Pitch: easy protein for recipes.

    167 days live · Video · Demo hook · Lands on a product page

    See it in Meta's Ad Library

  4. Hush & Hush

    “Hush & Hush really thought of everything with this subscription.”

    Pitch: customer review of hair health.

    147 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

  5. Foodology

    “So my name is Bella Hadid now thanks to @foodology.official”

    Pitch: slimming support in a jelly stick.

    142 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  6. Paleovalley

    ““I’M 60 BUT NOW MY SKIN LOOKS 25!””

    Pitch: radiant skin, fuller hair, stronger nails.

    105 days live · Video · Customer quote hook · Lands on an offer page

    See it in Meta's Ad Library

  7. Wellah

    “I used to be scared of taking creatine for the longest time.”

    Pitch: creatine is not a sham.

    104 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  8. Hello

    “hello, hello whipped toothpaste”

    Pitch: a whimsical morning routine.

    94 days live · Video · Demo hook · Lands on a marketplace listing

    See it in Meta's Ad Library

How these ads open

Live health and supplement creator ads by hook.

  • First-person story

    491 ads · 76%

  • Customer quote

    57 ads · 9%

  • Demo

    40 ads · 6%

  • Before and after

    57 ads · 9%

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Frequently asked questions

How many health and supplement brands run UGC ads?
38 health and supplement brands run at least 3 live creator-style video ads each on Meta, over 640 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running health and supplement UGC ad?
Chirp's, live for 317 days. It opens with “This stopped my daily tension spiral” as a first-person story hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do health and supplement brands use most?
First-person story, at 76% of live health and supplement creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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