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UGC

How to become a UGC creator

A UGC creator makes short videos that brands run as ads. Here's what brands buy, shown with creator ads they've kept running for months.

Four steps to your first brand deal

  1. Pick a category you already buy in

    Brands want creators who use products like theirs. Start where your own shelf is: skincare, supplements, home, fashion.

  2. Make three sample videos

    One of each of the formats brands run most: a first-person story, a demo and a customer-style quote. Keep each under 30 seconds.

  3. Open with the hook, not your name

    The first line carries the ad. Say the problem or the result in plain words before you show the product.

  4. Pitch brands that already run creator ads

    A brand with live creator ads already has the budget and the habit. The category pages below list them.

What brands buy most

Live creator-style Meta ads by how they open.

  • First-person story

    5,050 ads · 60%

  • Customer quote

    1,403 ads · 17%

  • Demo

    1,284 ads · 15%

  • Before and after

    709 ads · 8%

The four creator hooks, with real ads

How a creator ad opens decides whether anyone watches the rest. These are the longest-running live examples of each.

First-person story

A creator talks to the camera about their own problem and what fixed it. 60% of live creator ads open this way.

  • OGL

    “found the perfect capsule wardrobe top (i own 3 versions of it lol)”

    469 days live · Video · First-person story hook

    See it in Meta's Ad Library

  • Medicube

    “guess my skin is made of glass now..😮‍💨💥”

    420 days live · Video · First-person story hook

    See it in Meta's Ad Library

Customer quote

A real buyer's words on screen or out loud, usually one short line. 17% of live creator ads open this way.

  • Blissy

    “Now I have to order 2 more cause my husband stole mine”

    471 days live · Video · Customer quote hook

    See it in Meta's Ad Library

  • Béquet Confections

    “Hands down the very best caramels EVER.”

    368 days live · Video · Customer quote hook

    See it in Meta's Ad Library

Demo

Hands and the product: how it works, in the first seconds. 15% of live creator ads open this way.

Before and after

Two states side by side, with the product as the reason for the change. 8% of live creator ads open this way.

Brands already running creator ads

Each category has at least 20 brands running creator-style ads.

Selling your own products too?

Replo builds the store and the landing pages your videos send people to, on your brand.

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Frequently asked questions

What is a UGC creator?
A UGC creator makes photos and short videos about products in the style of a real customer, which brands then use in ads, on product pages and in email. They're paid for the content, not for posting it to their followers.
Do you need followers to be a UGC creator?
No. Brands buy the video, not your audience, and run it from their own accounts. What matters is a portfolio showing you can open with a strong hook, show the product clearly and sound like a real buyer.
What kind of UGC videos do brands buy most?
First-person stories. Of the live creator-style ads we track, 60% open with one, followed by customer quotes (17%), demos (15%) and before-and-afters (8%).

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