What is a landing page?

A landing page is the page an ad sends people to. On a DTC store it is usually a product page, an offer page, an advertorial, a listicle or a quiz, each built for one audience and one action.

What makes a good landing page?

It matches the ad that sent the visitor, names the outcome in the headline, shows proof such as reviews or press, and puts the price and a buy button on the first phone screen. Our landing page design guide covers each rule.

How are these examples ranked?

By how many active Meta ads link to each page. A brand that keeps dozens or hundreds of ads pointed at one page pays to send traffic there every day, which is a strong sign the page earns its keep.

Which pages make the list?

Pages DTC brands send Meta ads to on their own sites: product, offer, advertorial, listicle and quiz pages we could capture. Homepages and collection pages are left out, and an industry gets its own gallery only with eight or more pages.

Can I build a page like one of these?

Yes. Click Build a page like this on any example and Replo opens with a prompt for that page type, ready for your products and brand. You can also start from one of our templates.

Why not ask ChatGPT for a landing page?

ChatGPT can describe a page, but it can't publish one. Replo knows your store and products, builds the page on your brand and publishes it on your own domain, with heatmaps showing where shoppers click.

68 real pages

Landing page examples from real DTC brands

The pages DTC brands keep sending their Meta ads to, by industry and page type, with why each one works.

Ranked by active Meta ads linking to each page.

Spot & Tango
Offer page · Pet
Over 1,000 Meta ads linked here
The headline is the promise and the price angle: “Human-grade dog food at an affordable price”.
Build a page like this
Jeni's
Offer page · Food and beverage
Over 700 Meta ads linked here
A joke headline (“This ice cream isn’t good”) that only a brand with fans can run.
Build a page like this
Kind Science
Offer page · Skincare
Over 550 Meta ads linked here
One offer and one button: 25% off plus two free gifts, with “Order now” on the first phone screen.
Build a page like this
Honeylove
Product page · Apparel
Over 450 Meta ads linked here
A model shot over most of the screen and Vogue, InStyle and WWD logos on the first screen.
Build a page like this
Jumiso
Product page · Skincare
About 450 Meta ads linked here
Sells the result first: a before-and-after video and three clinical numbers, then a full-width “Buy on Amazon” button.
Build a page like this
Javvy
Listicle · Food and beverage
Over 400 Meta ads linked here
Eleven reasons, a byline and a countdown deal bar: an article that sells protein refreshers.
Build a page like this
O Positiv
Product page · Supplements
Over 250 Meta ads linked here
A countdown discount code in the top bar and a headline that says exactly what the gummy is for.
Build a page like this
PAUME
Listicle · Skincare
Over 250 Meta ads linked here
Hand care sold like face care, with Martha Stewart and Real Simple logos on the first screen.
Build a page like this
Comfrt
Product page · Apparel
Over 250 Meta ads linked here
$99 against a $259 comparison value and a five-star rating from thousands of reviews.
Build a page like this
Furry King
Product page · Pet
Over 200 Meta ads linked here
A fall sale up to 50% off with a free leash, and a dog wearing the jacket on the hero.
Build a page like this
IPSY
Quiz page · Beauty
Over 200 Meta ads linked here
The quiz starts with one visual question: nine skin-tone swatches from fair to very deep.
Build a page like this
Lemme
Product page · Supplements
Over 200 Meta ads linked here
A question as the headline, “Jeans tight after dinner?”, under a playful product shot and a rating.
Build a page like this
L'ange
Product page · Beauty
Over 200 Meta ads linked here
An offer version of the product page that opens on the result, “Salon-quality results unlocked”.
Build a page like this
Harmonia
Offer page · Supplements
Over 150 Meta ads linked here
Two outcomes in one headline, a rating from six-figure reviews and two buttons: Male or Female.
Build a page like this
banu
Product page · Skincare
Over 150 Meta ads linked here
Price, a crossed-out comparison and a 4.5-star rating sit together under a headline that names the dose.
Build a page like this
Sincerely Yours
Offer page · Skincare
Over 150 Meta ads linked here
Written for the parent who pays: “the gift your teen will love to use”, from $22.
Build a page like this
Bonjout Beauty
Product page · Skincare
Over 150 Meta ads linked here
Four award laurels sit on the hero image, so the proof lands before the product name.
Build a page like this
Bobbie
Product page · Food and beverage
About 150 Meta ads linked here
50% off a trial bundle in the top bar and a 4.7-star rating above the headline.
Build a page like this
Lodge
Offer page · Home
Over 100 Meta ads linked here
An engraving page for cast iron skillets, a gift offer for a product people already own.
Build a page like this
Juni
Offer page · Supplements
Over 100 Meta ads linked here
A launch page for a new format: stick packs, with categories shoppers can pick by need.
Build a page like this
GT's Synergy
Offer page · Food and beverage
Over 100 Meta ads linked here
A bright gradient, a two-line promise (“sip something smarter”) and a button that finds a store.
Build a page like this
K18
Product page · Beauty
Over 100 Meta ads linked here
A clinical product shot, a review count and a serum named for what it does to hair.
Build a page like this
Lemonhead LA
Product page · Beauty
Over 100 Meta ads linked here
The product shot sits next to a photo of it worn, with the $22 price and a 4.9-star rating.
Build a page like this
All Citizens
Product page · Apparel
Over 100 Meta ads linked here
Close-up insets of the fabric and pocket, then $28 next to what other brands charge.
Build a page like this
Cat Years
Product page · Pet
Over 100 Meta ads linked here
A lickable hydration treat, explained in the product name, with a five-star rating.
Build a page like this
Catalyst
Listicle · Pet
Over 100 Meta ads linked here
A five-reasons listicle with a Shop Now button and award badges above the first reason.
Build a page like this
Blissy
Offer page · Home
Over 100 Meta ads linked here
Four bonnet styles by name, then a Find My Bonnet button that starts a short quiz.
Build a page like this
Kushi Beauty
Quiz page · Skincare
Over 100 Meta ads linked here
A one-question start (“How old are you?”) with the 30% discount as the reason to answer.
Build a page like this
Gatherall
Product page · Apparel
Over 100 Meta ads linked here
A lifestyle shot with a Best Seller tag, then hundreds of reviews and the product name.
Build a page like this
Mother Science
Product page · Skincare
Over 100 Meta ads linked here
A Glamour award badge, a named problem in the subhead and 20% off before the first scroll.
Build a page like this
OUAI
Product page · Beauty
Over 100 Meta ads linked here
A travel-size perfume with New and Exclusive badges: a low-cost way into a full-size scent.
Build a page like this
Maev
Product page · Pet
Over 100 Meta ads linked here
An extra 15% off for new customers in the top bar, and the raw ingredients next to the bag.
Build a page like this
Bonne Maman
Product page · Food and beverage
Over 100 Meta ads linked here
A limited-edition advent calendar with the price and a five-star rating on the first screen.
Build a page like this
numbuzin
Offer page · Skincare
About 100 Meta ads linked here
Sells a K-beauty bestseller with social proof in the image and sends the buy to Amazon.
Build a page like this
Caliwater
Offer page · Food and beverage
Over 90 Meta ads linked here
A video still, a celebrity flavor and a Find It Near You button with retailer logos.
Build a page like this
Potion
Product page · Food and beverage
Over 90 Meta ads linked here
The deal is printed on the hero photo: 30% off, a free bottle and 15% off for life.
Build a page like this
Portland Leather Goods
Product page · Apparel
Over 90 Meta ads linked here
A bag with over 12,000 reviews, a comparable value and 25% off with a code at checkout.
Build a page like this
Summer Fridays
Product page · Skincare
Over 90 Meta ads linked here
Everything needed to buy fits on one phone screen: name, $25 price and a full-width “Add to cart”.
Build a page like this
Our Place
Product page · Home
Over 90 Meta ads linked here
$51 off in a Sale badge, a play-video button and a pan that counts its uses: 10-in-1.
Build a page like this
PlantPaper
Offer page · Home
Over 90 Meta ads linked here
A 4.8-star rating from thousands of reviews above a headline about what isn’t in it.
Build a page like this
OneSkin
Product page · Skincare
Over 90 Meta ads linked here
Clinical and calm: product name, a rating and plain claims before a large product photo.
Build a page like this
Earthfoam
Product page · Home
Over 90 Meta ads linked here
The add-to-cart button sits above the photos, right under the $799 price and the rating.
Build a page like this
R+Co
Product page · Beauty
About 90 Meta ads linked here
Free shipping and free returns in the top bar, then a texture balm shot over film strips.
Build a page like this
Geologie
Product page · Skincare
Over 80 Meta ads linked here
A free gift over $25 in the top bar and one problem, dark circles, named in the product title.
Build a page like this
LARQ
Product page · Home
Over 80 Meta ads linked here
A badge on the hero answers the install worry: 15 minutes, no plumber needed.
Build a page like this
Lifeboost
Offer page · Food and beverage
Over 80 Meta ads linked here
A long headline that stacks every benefit and 58% off, with a Get Discount button in the header.
Build a page like this
Sand Cloud
Product page · Home
Over 80 Meta ads linked here
A flash-sale code in the top bar and the price with a 4.8-star rating under the name.
Build a page like this
Levoit
Offer page · Home
Over 80 Meta ads linked here
A vacuum shown mid-clean on a wood floor, with a one-line promise and a Shop Now button.
Build a page like this
Avocado
Product page · Home
Over 70 Meta ads linked here
A Wirecutter badge on the hero and 0% financing for up to 36 months in the banner.
Build a page like this
JustFoodForDogs
Product page · Pet
Over 70 Meta ads linked here
A sampler of six recipes at 50% off, with human-grade badges under the price.
Build a page like this
ONE/SIZE
Product page · Beauty
Over 70 Meta ads linked here
A centered product shot and a name that lists every benefit: mattifying, waterproof, setting spray.
Build a page like this
AG1
Offer page · Supplements
Over 70 Meta ads linked here
A free bundle as the headline, then the most popular plan at $69 a month with one green button.
Build a page like this
Shinesty
Product page · Apparel
Over 60 Meta ads linked here
A joke hero photo and a subscription pitch, with thousands of reviews under it.
Build a page like this
Branch Basics
Listicle · Home
Over 60 Meta ads linked here
Five reasons families are switching from toxic cleaners, with up to 30% off under the headline.
Build a page like this
Kosas
Product page · Beauty
Over 60 Meta ads linked here
The brush head gets its own inset, because the brush is the reason to switch mascaras.
Build a page like this
SkinnyDipped
Product page · Food and beverage
Over 60 Meta ads linked here
A new flavor in the top bar and a stacked tower of wafers that shows the texture.
Build a page like this
Wellious
Product page · Supplements
Over 60 Meta ads linked here
A one-day birthday sale bar and a flavor named in the title: real vanilla almond protein.
Build a page like this
Living Proof
Product page · Beauty
Over 60 Meta ads linked here
A New badge on a limited scent, bullet points that explain it and a sticky Add to Bag bar.
Build a page like this
PLAYA
Product page · Beauty
Over 60 Meta ads linked here
A bundle page styled like a magazine shoot, with a Best Seller tag and $54 against $60.
Build a page like this
Honey Swim
Offer page · Apparel
Over 50 Meta ads linked here
The offer is the headline: $50 sets, three for $150, then pick your sizes on the same screen.
Build a page like this
Proper Wild
Offer page · Supplements
Over 50 Meta ads linked here
Neon green, one promise (“just good, clean caffeine”) and a buy-one-get-one button.
Build a page like this
MegaFood
Product page · Supplements
Over 40 Meta ads linked here
Category tags, the price and a 4.7 rating, then bullets that lead with a clinical trial.
Build a page like this
Atoms
Product page · Apparel
Over 40 Meta ads linked here
A two-pair deal page with a customer quote on the hero and a Newsweek line under the title.
Build a page like this
Thursday Boots
Product page · Apparel
Over 40 Meta ads linked here
$190 or four payments of $47.50, next to a 4.9-star rating from hundreds of reviews.
Build a page like this
Portland Pet Food Company
Listicle · Pet
Over 40 Meta ads linked here
Three reasons, a dog eating on the hero and “designed for picky eaters” as the hook.
Build a page like this
The Honest Kitchen
Product page · Pet
Over 40 Meta ads linked here
A discount applied at checkout and a large product carousel of the recipe.
Build a page like this
Jinx
Offer page · Pet
Over 30 Meta ads linked here
A build-a-bowl offer that also lists every store that carries the food.
Build a page like this
PrettyLitter
Offer page · Pet
Over 20 Meta ads linked here
A free bag on the hero and a headline built on one feature: litter that changes color.
Build a page like this

Pick your industry

Five page types, five jobs

Study the ads behind the pages

Landing page questions

What is a landing page?: A landing page is the page an ad sends people to. On a DTC store it is usually a product page, an offer page, an advertorial, a listicle or a quiz, each built for one audience and one action.
What makes a good landing page?: It matches the ad that sent the visitor, names the outcome in the headline, shows proof such as reviews or press, and puts the price and a buy button on the first phone screen. Our landing page design guide covers each rule.
How are these examples ranked?: By how many active Meta ads link to each page. A brand that keeps dozens or hundreds of ads pointed at one page pays to send traffic there every day, which is a strong sign the page earns its keep.
Which pages make the list?: Pages DTC brands send Meta ads to on their own sites: product, offer, advertorial, listicle and quiz pages we could capture. Homepages and collection pages are left out, and an industry gets its own gallery only with eight or more pages.
Can I build a page like one of these?: Yes. Click Build a page like this on any example and Replo opens with a prompt for that page type, ready for your products and brand. You can also start from one of our templates.
Why not ask ChatGPT for a landing page?: ChatGPT can describe a page, but it can't publish one. Replo knows your store and products, builds the page on your brand and publishes it on your own domain, with heatmaps showing where shoppers click.

Spot & Tango

Jeni's

Kind Science

Honeylove

Jumiso

Javvy

O Positiv

PAUME

Comfrt

Furry King

IPSY

Lemme

L'ange

Harmonia

banu

Sincerely Yours

Bonjout Beauty

Bobbie

Lodge

Juni

GT's Synergy

K18

Lemonhead LA

All Citizens

Cat Years

Catalyst

Blissy

Kushi Beauty

Gatherall

Mother Science

OUAI

Maev

Bonne Maman

numbuzin

Caliwater

Potion

Portland Leather Goods

Summer Fridays

Our Place

PlantPaper

OneSkin

Earthfoam

R+Co

Geologie

LARQ

Lifeboost

Sand Cloud

Levoit

Avocado

JustFoodForDogs

ONE/SIZE

AG1

Shinesty

Branch Basics

Kosas

SkinnyDipped

Wellious

Living Proof

PLAYA

Honey Swim

Proper Wild

MegaFood

Atoms

Thursday Boots

Portland Pet Food Company

The Honest Kitchen

Jinx

PrettyLitter

Pick your industry

Skincare

Beauty

Supplements

Apparel

Food and beverage

Pet

Home

Five page types, five jobs

Product pages

Offer and bundle pages

Advertorials