10 real pages
Beauty landing page examples
Makeup and hair care pages brands send the most Meta ads to, with why each works and what we’d change.
Ranked by active Meta ads linking to each page. Page mix: 9 product pages, 1 quiz pages.
Show the result
Lemonhead shows its glitter gel worn as eyeliner, and Kosas zooms in on the mascara brush itself.
Small first orders
OUAI sells a travel-size perfume and PLAYA a two-product bundle, both easy first buys.
#1 · Quiz page
IPSY
Over 200 Meta ads linked hereWhy it works
The first screen is the first question, “What is your skin tone?”, answered with one tap on a swatch. No reading, no form, and a progress bar at the top that shows how short it is.
#2 · Product page
L'ange
Over 200 Meta ads linked hereWhy it works
The ad lands on an offer view of the product page: the headline is the result, a feature carousel explains the titanium plates, and a sticky add-to-cart bar stays on screen while the shopper reads.
#3 · Product page
K18
Over 100 Meta ads linked hereWhy it works
A clean product shot on an iridescent background, a star rating with hundreds of reviews and a name that explains itself, “biomimetic hair longevity serum”, make a premium price feel earned.
What we’d change
Add one clinical number near the headline.
#4 · Product page
Lemonhead LA
Over 100 Meta ads linked hereWhy it works
A jar of glitter gel next to a photo of it applied as eyeliner shows the result in one swipe. The $22 price and a 4.9-star rating follow, and free shipping over $59 sits in the top bar.
#5 · Product page
OUAI
Over 100 Meta ads linked hereWhy it works
The ads sell a travel size of a signature scent, a small first purchase. New and Exclusive badges on the product shot add urgency without a discount, and hundreds of reviews sit under the name.
#6 · Product page
R+Co
About 90 Meta ads linked hereWhy it works
The top bar answers the two questions that stop a first order, shipping and returns, before the shopper sees the product. The styled product shot matches the brand’s editorial ads.
#7 · Product page
ONE/SIZE
Over 70 Meta ads linked hereWhy it works
The product name does the copywriting: “On ’Til Dawn Mattifying Waterproof Setting Spray” says what it does and how long it lasts. A rating sits under the logo before the shopper scrolls.
#8 · Product page
Kosas
Over 60 Meta ads linked hereWhy it works
An inset shows the brush head up close, a 4.5-star rating from hundreds of reviews sits under the name, and the subhead says what it does: lengthening.
#9 · Product page
Living Proof
Over 60 Meta ads linked hereWhy it works
A New badge on a limited-edition scent gives regular buyers a reason to click. Bullets under the name explain the clean-hair claim, and a sticky bar keeps the size, price and Add to Bag on screen.
#10 · Product page
PLAYA
Over 60 Meta ads linked hereWhy it works
An editorial product shot on a stone ledge sells the mood, a Best Seller tag adds proof, and the bundle pairs a gloss rinse with a perfume mist at $54 against $60, so the first order is two products.
Study the ads behind the pages
Brand ads
The Meta ads the biggest DTC brands run, and where they send them.
Top brands
The DTC brands running the most Meta ads, by category.
Ad landing pages report
Which page types top brands send their ad traffic to.
Sales funnels
Real DTC funnels from the ad to the page to the offer.
Landing page design
The design rules behind pages that turn ad clicks into orders.
Templates
Start from a page template and make it yours in minutes.
Beauty landing page questions
- What makes a good beauty landing page?
- A photo of the result, not just the bottle, plus a rating and the price on the first screen. Lemonhead shows its gel worn as eyeliner, and K18 names exactly what its serum does in the product title.
- Should beauty brands send ads to a quiz?
- Yes, when the shopper has to choose a shade or a type. IPSY opens its quiz on skin tone with nine swatches, one tap each, and uses the answers to build the first box.
- Do hair care brands use product pages or landing pages?
- Mostly product pages, often a special version for ads. L’ange sends its ads to an offer view of the flat iron page that opens on the result, “Salon-quality results unlocked”.
- How do I build a beauty landing page?
- Describe it to Replo: the product, the offer and who it is for, or click Build a page like this on any page here. Replo builds the page on your brand and publishes it on your own domain, ready for your ads.