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Brand ads

Quince ads: what it runs, and the ad that lasts

What Quince runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

live Meta ads
Over 2,600

live Meta ads

carousel ads
53%

carousel ads

median age of a live ad
14 days

median age of a live ad

land on a product page
65%

land on a product page

Quince's longest-running live ad

100% Washable Silk Skirt

“Now available in Canada. Everyday luxury for everyone up to 50-80% less than you’d expect—yes, it’s possible.”

319 days live · Carousel · Product showcase hook · Lands on a homepage

See it in Meta's Ad Library

Our take

Quince makes one argument across thousands of ads: the same quality for less money. Price or value is the angle on most of its live ads, and its most-used opening line asks it outright: “Ever wonder why luxury products are so expensive?”

The longest-running ad, at 319 days, is the argument in one sentence: “Everyday luxury for everyone up to 50-80% less than you’d expect.” It points at the homepage, which takes more of Quince's ads than any single product.

The creative changes constantly; the claim never does. Pick the one reason people buy from you and repeat it until every ad says it.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “😍 Ever wonder why luxury products are so expensive?”

    609 ads

  2. “You’ve been eyeing this dress… this is your sign 👀”

    108 ads

  3. “Everyday luxury for everyone.”

    74 ads

  4. “Why our cashmere collections sell out immediately:”

    69 ads

  5. “Competitors marked it down. We never marked it up.”

    67 ads

  6. “Better quality, better prices — even during their biggest sale.”

    64 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    1,267 ads · 47%

  • Us vs. them

    303 ads · 11%

  • Product showcase

    268 ads · 10%

  • Question

    233 ads · 9%

  • Offer first

    143 ads · 5%

  • Number as proof

    126 ads · 5%

Angle

  • Price or value

    1,722 ads · 64%

  • Quality or craft

    345 ads · 13%

  • Comparison

    171 ads · 6%

  • Proof

    135 ads · 5%

  • Convenience

    87 ads · 3%

  • Problem and fix

    66 ads · 2%

Where the ads land

The pages with the most live ads pointing at them.

  1. quince.com

    Homepage · 514 ads

  2. quince.com/shop/women/dresses

    Collection page · 20 ads

  3. quince.com/shop/women/pants

    Collection page · 18 ads

  4. quince.com/shop/the-workwear-edit

    Collection page · 18 ads

Turn this ad into your own page

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Frequently asked questions

How many Facebook ads is Quince running?
Over 2,600 live Meta ads, counted across Facebook and Instagram. 53% are carousels, 46% are videos, 1% are images. Half of its live ads started in the last 14 days.
What is Quince's longest-running ad?
A carousel ad that has run 319 days. It opens: “Now available in Canada. Everyday luxury for everyone up to 50-80% less than you’d expect—yes, it’s possible.” It sends shoppers to a homepage.
Where do Quince's ads send shoppers?
Mostly to product pages (65%) and homepages (20%). The page with the most live ads is quince.com, linked from 514 of them.

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Quince is not affiliated with Replo.