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Brand ads

Alo ads: what it runs, and the ad that lasts

What Alo runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All Alo ads in Meta's Ad Library
live Meta ads
Over 1,700

live Meta ads

carousel ads
59%

carousel ads

median age of a live ad
8 days

median age of a live ad

land on a collection page
74%

land on a collection page

Alo's longest-running live ad

The Suit Up Trouser

“The must-have trouser of the season is back.”

26 live ads carry the same words.

71 days live · Carousel · Bold claim hook · Lands on a product page

See it in Meta's Ad Library

Our take

Alo leans on famous faces. Expert or celebrity hooks lead hundreds of its live ads, with opening lines like “Quintessentially Californian. Bella Hadid in her favorite styles for the season.” Its longest-running ad doesn't use one.

“The must-have trouser of the season is back.” It's a restock, sent to the trouser's product page, and 26 live ads carry it. The account's most-used opening line works the same way: “Sold out once, definitely will sell out again.”

A restock is news, and it's proof without a discount: other people already bought it. If a product sells out, write the ad that says so the day it's back.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Sold out once, definitely will sell out again.”

    109 ads

  2. “Quintessentially Californian. Bella Hadid in her favorite styles for the season.”

    53 ads

  3. “Undeniably Kylie. Move with intention in the season’s best sellers.”

    40 ads

  4. “Consider us obsessed with all these new styles.”

    36 ads

  5. “A classic shade that brings a sharp perspective to your everyday rotation.”

    30 ads

  6. “Studio-to-street staples designed to go everywhere with you.”

    29 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • New or launch

    563 ads · 32%

  • Bold claim

    518 ads · 29%

  • Product showcase

    419 ads · 24%

  • Expert or celebrity

    202 ads · 11%

  • First-person story

    31 ads · 2%

  • Question

    10 ads · 1%

Angle

  • Identity

    674 ads · 38%

  • Quality or craft

    281 ads · 16%

  • Convenience

    275 ads · 15%

  • Proof

    241 ads · 14%

  • Urgency

    128 ads · 7%

  • Problem and fix

    72 ads · 4%

Where the ads land

The pages with the most live ads pointing at them.

  1. aloyoga.com/collections/new-arrivals

    Collection page · 533 ads

  2. aloyoga.com

    Homepage · 174 ads

  3. aloyoga.com/collections/mens-new-arrivals

    Collection page · 168 ads

  4. aloyoga.com/collections/bestsellers

    Collection page · 152 ads

  5. aloyoga.com/collections/alo-softsculpt

    Collection page · 61 ads

  6. aloyoga.com/products/w54428r-suit-up-trouser-short-espresso

    Product page · 52 ads

Turn this ad into your own page

Replo builds a page that keeps the promise of Alo's longest-running ad, on your brand and products.

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Frequently asked questions

How many Facebook ads is Alo running?
Over 1,700 live Meta ads, counted across Facebook and Instagram. 59% are carousels, 40% are videos, 1% are images. Half of its live ads started in the last 8 days.
What is Alo's longest-running ad?
A carousel ad that has run 71 days. It opens: “The must-have trouser of the season is back.” It sends shoppers to a product page.
Where do Alo's ads send shoppers?
Mostly to collection pages (74%) and product pages (15%). The page with the most live ads is aloyoga.com/collections/new-arrivals, linked from 533 of them.

Keep exploring

Alo is not affiliated with Replo.

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