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Brand ads

Comfrt ads: what it runs, and the ad that lasts

What Comfrt runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

live Meta ads
Over 1,500

live Meta ads

video ads
88%

video ads

median age of a live ad
11 days

median age of a live ad

land on a product page
55%

land on a product page

Comfrt's longest-running live ad

The Softest Hoodie for Your Dog

“Matching hoodies, now for your best friend. 🐾”

7 live ads carry the same words.

42 days live · Video · Bold claim hook · Lands on a collection page

See it in Meta's Ad Library

What the numbers say

Comfrt's longest-running live ad has run 42 days: a video ad with a bold claim hook that lands on a collection page. Across the account, 55% of live ads send shoppers to a product page. Bold claim hooks lead 51% of its ads. Its most-used opening line appears on 198 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “The hoodie built for every kind of day. ☁️”

    198 ads

  2. “🤍 The blanket made for the moment you stop.”

    168 ads

  3. “Dreamer is the blanket that gets borrowed first. Keep one on the couch and see who claims it by movie night.”

    66 ads

  4. “Built-in contoured eye mask. Because middle seats are hard enough.”

    57 ads

  5. “Coffee run, couch time, last-minute plans. This is the hoodie that stays on because changing never feels necessary.”

    48 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    768 ads · 51%

  • Offer first

    251 ads · 17%

  • Product showcase

    144 ads · 10%

  • New or launch

    139 ads · 9%

  • Curiosity

    46 ads · 3%

  • Audience callout

    44 ads · 3%

Angle

  • Quality or craft

    471 ads · 31%

  • Convenience

    368 ads · 24%

  • Identity

    212 ads · 14%

  • Transformation

    147 ads · 10%

  • How it works

    121 ads · 8%

  • Price or value

    75 ads · 5%

Where the ads land

The pages with the most live ads pointing at them.

  1. comfrt.com

    Homepage · 248 ads

  2. comfrt.com/collections/blankets

    Collection page · 86 ads

  3. comfrt.com/collections/kids

    Collection page · 58 ads

  4. comfrt.com/collections/hoodies

    Collection page · 51 ads

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Frequently asked questions

How many Facebook ads is Comfrt running?
Over 1,500 live Meta ads, counted across Facebook and Instagram. 88% are videos, 7% are carousels, 5% are images. Half of its live ads started in the last 11 days.
What is Comfrt's longest-running ad?
A video ad that has run 42 days. It opens: “Matching hoodies, now for your best friend. 🐾” It sends shoppers to a collection page.
Where do Comfrt's ads send shoppers?
Mostly to product pages (55%) and collection pages (27%). The page with the most live ads is comfrt.com/products/the-dreamer-blanket, linked from 257 of them.

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Comfrt is not affiliated with Replo.