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Brand ads

Cuts ads: what it runs, and the ad that lasts

What Cuts runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All Cuts ads in Meta's Ad Library
live Meta ads
Over 1,200

live Meta ads

video ads
80%

video ads

median age of a live ad
35 days

median age of a live ad

land on a collection page
73%

land on a collection page

Cuts's longest-running live ad

Step Into Your Comfort Zone

“Divine Fleece has arrived. The winter collection your wardrobe’s been waiting for, crafted with heavyweight, brushed-back fleece for warmth and unmatched softness that doesn’t quit.”

294 days live · Carousel · Bold claim hook · Lands on a collection page

See it in Meta's Ad Library

What the numbers say

Cuts's longest-running live ad has run 294 days: a carousel ad with a bold claim hook that lands on a collection page. Across the account, 73% of live ads send shoppers to a collection page. Bold claim hooks lead 92% of its ads. Its most-used opening line appears on 283 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Ditch the standard shirt. The Riviera Collection delivers a lightweight, breathable knit with an elevated texture that feels like luxury.”

    283 ads

  2. “It's cozy season. Get your hands on the best fleece set out there. Soft on the inside, structured on the outside.”

    139 ads

  3. “It is time to upgrade to the only tank worth wearing.”

    51 ads

  4. “Some tees you tolerate. The Tomboy Tee is one you you'll love.”

    50 ads

  5. “Dress pants you forget you're wearing.”

    49 ads

  6. “Stop settling for stiff dress pants.”

    48 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    1,171 ads · 92%

  • Offer first

    35 ads · 3%

  • Product showcase

    29 ads · 2%

  • Curiosity

    9 ads · 1%

  • Problem callout

    8 ads · 1%

  • Contrarian

    6 ads · 0%

Angle

  • Quality or craft

    516 ads · 41%

  • Convenience

    352 ads · 28%

  • Problem and fix

    193 ads · 15%

  • Comparison

    70 ads · 6%

  • Clean or non-toxic

    60 ads · 5%

  • Price or value

    29 ads · 2%

Where the ads land

The pages with the most live ads pointing at them.

  1. cutsclothing.com/collections/riviera-knit

    Collection page · 305 ads

  2. cutsclothing.com/collections/divine-fleece

    Collection page · 163 ads

  3. cutsclothing.com/collections/mens-soho

    Collection page · 108 ads

  4. cutsclothing.com/collections/mens-elevated-casual

    Collection page · 52 ads

  5. cutsclothing.com/products/tomboy-tee-3-pack

    Product page · 50 ads

  6. cutsclothing.com/collections/essential-pant

    Collection page · 49 ads

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Frequently asked questions

How many Facebook ads is Cuts running?
Over 1,200 live Meta ads, counted across Facebook and Instagram. 80% are videos, 13% are carousels, 7% are images. Half of its live ads started in the last 35 days.
What is Cuts's longest-running ad?
A carousel ad that has run 294 days. It opens: “Divine Fleece has arrived. The winter collection your wardrobe’s been waiting for, crafted with heavyweight…” It sends shoppers to a collection page.
Where do Cuts's ads send shoppers?
Mostly to collection pages (73%) and product pages (25%). The page with the most live ads is cutsclothing.com/collections/riviera-knit, linked from 305 of them.

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Cuts is not affiliated with Replo.

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