Brand ads
SKIMS ads: what it runs, and the ad that lasts
What SKIMS runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 1,100
live Meta ads
- carousel ads
- 79%
carousel ads
- median age of a live ad
- 6 days
median age of a live ad
- land on a collection page
- 98%
land on a collection page
SKIMS's longest-running live ad
SKIMS Lightweight Cotton
“Save on SKIMS panties. Shop our 5 for $35 deal on new Lightweight Cotton panties!”
15 live ads carry the same words.
113 days live · Video · Offer first hook · Lands on a collection page
See it in Meta's Ad LibraryOur take
Almost everything SKIMS runs is new. Its median live ad is six days old, and launch hooks (a new drop, a new color, a collab) lead more of its ads than any other kind. The ad that outlasts them all is the plainest one in the account: a bundle price.
“Shop our 5 for $35 deal” names the offer in the first sentence, says what it applies to and sends shoppers to the collection page for that one line of underwear. Fifteen live ads carry the same words.
The lesson for a brand that runs drops: keep one evergreen offer ad under the launch calendar. Launches earn attention for a week; a simple price keeps selling between them. Make sure the page it lands on states the offer as clearly as the ad does.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“You’ve dreamed of this. Featherlight, slightly sheer, and unbelievably soft—Cloud Sleep is here.”
170 ads
“Just Dropped: NikeSKIMS Fall ‘26 Edit 01. Feminine form meets performance innovation—discover the collection.”
140 ads
“Fall-inspired updates to our plush hoodies and sweats just landed. Discover new Cotton Fleece styles for the season ahead.”
103 ads
“New markdowns just landed on our top-rated styles! Save up to 50% before they’re gone.”
75 ads
“Indulge in our buttery-soft Fits Everybody Lace intimates, now back in stock for fall.”
63 ads
“Designed to sculpt, engineered to perform. Introducing NikeSKIMS: an all-new approach to active apparel.”
59 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
New or launch
465 ads · 42%
Bold claim
395 ads · 35%
Product showcase
116 ads · 10%
Offer first
79 ads · 7%
Curiosity
35 ads · 3%
Number as proof
10 ads · 1%
Angle
Quality or craft
501 ads · 45%
Identity
307 ads · 27%
Transformation
82 ads · 7%
Urgency
74 ads · 7%
Education
43 ads · 4%
Price or value
42 ads · 4%
Where the ads land
The pages with the most live ads pointing at them.
- skims.com/collections/nikeskims
Collection page · 222 ads
- skims.com/collections/pajamas
Collection page · 170 ads
- skims.com/collections/winter-shop
Collection page · 145 ads
- skims.com/collections/cotton-fleece
Collection page · 122 ads
- skims.com/collections/skims-sale
Collection page · 75 ads
- skims.com/collections/fits-everybody
Collection page · 74 ads
Turn this ad into your own page
Replo builds a page that keeps the promise of SKIMS's longest-running ad, on your brand and products.
Frequently asked questions
- How many Facebook ads is SKIMS running?
- Over 1,100 live Meta ads, counted across Facebook and Instagram. 79% are carousels, 21% are videos. Half of its live ads started in the last 6 days.
- What is SKIMS's longest-running ad?
- A video ad that has run 113 days. It opens: “Save on SKIMS panties. Shop our 5 for $35 deal on new Lightweight Cotton panties!” It sends shoppers to a collection page.
- Where do SKIMS's ads send shoppers?
- Mostly to collection pages (98%) and product pages (2%). The page with the most live ads is skims.com/collections/nikeskims, linked from 222 of them.
Keep exploring
SKIMS is not affiliated with Replo.