Brand ads
Fashion Nova ads: what it runs, and the ad that lasts
What Fashion Nova runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 1,400
live Meta ads
- image ads
- 81%
image ads
- median age of a live ad
- 27 days
median age of a live ad
- land on a collection page
- 78%
land on a collection page
Fashion Nova's longest-running live ad
Women's Classic High Waist Skinny Jeans in Black
“Up to 80% off sitewide is here. Scroll the carousel, find your favorites, and shop the styles you want right now before the best pieces are gone.”
4 live ads carry the same words.
82 days live · Carousel · Product showcase hook · Lands on a homepage
See it in Meta's Ad LibraryOur take
Fashion Nova does what few large accounts still do: most of its live ads are single images, not videos. The copy is broad and reused at scale. One opening line, “Still searching for your next favorite look?”, runs on hundreds of ads.
The longest-running ad is a sale: “Up to 80% off sitewide is here. Scroll the carousel, find your favorites.” Like most of the account, it sends shoppers to browse a page of many products rather than one.
With a catalog that size, the ad's job is to start browsing, not to sell one item. A sitewide offer and a best sellers page do that with very little copy.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Still searching for your next favorite look? Shop styles made for every mood, moment, and plan.”
501 ads
“Curve styles designed to make every plan a little more memorable. Find your next favorite look.”
275 ads
“From workouts to everything after, shop sport styles made to move with you all day.”
253 ads
“Upgrade your everyday rotation with clean fits, standout layers, and styles built for every plan.”
157 ads
“Still deciding what to wear for Halloween? 🎃”
79 ads
“Shop the latest drops faster in the Fashion Nova app.”
15 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
Bold claim
927 ads · 65%
Product showcase
291 ads · 21%
New or launch
68 ads · 5%
Audience callout
66 ads · 5%
Question
30 ads · 2%
Offer first
21 ads · 1%
Angle
Identity
867 ads · 61%
Convenience
351 ads · 25%
Transformation
130 ads · 9%
Problem and fix
37 ads · 3%
Quality or craft
15 ads · 1%
Price or value
12 ads · 1%
Where the ads land
The pages with the most live ads pointing at them.
- fashionnova.com/collections/best-sellers
Collection page · 518 ads
- fashionnova.com/pages/curve
Collection page · 276 ads
- fashionnova.com/pages/nova
Homepage · 253 ads
- fashionnova.com/pages/men
Collection page · 174 ads
- fashionnova.com/collections/halloween
Collection page · 78 ads
- fashionnova.com
Homepage · 43 ads
Turn this ad into your own page
Replo builds a page that keeps the promise of Fashion Nova's longest-running ad, on your brand and products.
Frequently asked questions
- How many Facebook ads is Fashion Nova running?
- Over 1,400 live Meta ads, counted across Facebook and Instagram. 81% are images, 12% are videos, 7% are carousels. Half of its live ads started in the last 27 days.
- What is Fashion Nova's longest-running ad?
- A carousel ad that has run 82 days. It opens: “Up to 80% off sitewide is here. Scroll the carousel, find your favorites, and shop the styles you want right now before…” It sends shoppers to a homepage.
- Where do Fashion Nova's ads send shoppers?
- Mostly to collection pages (78%) and homepages (21%). The page with the most live ads is fashionnova.com/collections/best-sellers, linked from 518 of them.
Keep exploring
Fashion Nova is not affiliated with Replo.