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Brand ads

Gymshark ads: what it runs, and the ad that lasts

What Gymshark runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All Gymshark ads in Meta's Ad Library
live Meta ads
Over 1,700

live Meta ads

carousel ads
60%

carousel ads

median age of a live ad
14 days

median age of a live ad

land on a collection page
85%

land on a collection page

Gymshark's longest-running live ad

Shop Best Sellers

“Your go to gym set just got a summer upgrade ✨”

6 live ads carry the same words.

111 days live · Carousel · New or launch hook · Lands on a collection page

See it in Meta's Ad Library

Our take

Gymshark runs one of the largest accounts we track, and most of it points at collection pages: new releases, must-haves, a single fabric line. The ad that has run longest is a carousel with one line: “Your go to gym set just got a summer upgrade.”

It talks to someone who already owns the set. “Your go to” assumes a habit, and “upgrade” gives a reason to buy again. It has kept running well past the summer it names, which says the habit, not the season, is doing the work.

If most of your revenue is repeat buyers, write at least one ad to them directly: name the thing they already wear and tell them what changed.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Show up and keep making progress in kit that everyone loves 🫰”

    120 ads

  2. “Supportive, stretchy hybrid fits that perform when you need them to. Come meet brand new Relay 😍🔥”

    94 ads

  3. “Get up to 50% off* Last Chance styles right now in the Last Chance sale”

    83 ads

  4. “Whether your goal is maintenance or progress, these effortless styles are right there with you 🔥 🫵”

    76 ads

  5. “Enough solid shades for your whole gym rotation 🎨”

    54 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    688 ads · 40%

  • New or launch

    377 ads · 22%

  • Product showcase

    202 ads · 12%

  • Offer first

    149 ads · 9%

  • Audience callout

    117 ads · 7%

  • Curiosity

    50 ads · 3%

Angle

  • Identity

    377 ads · 22%

  • Convenience

    267 ads · 16%

  • How it works

    221 ads · 13%

  • Transformation

    221 ads · 13%

  • Quality or craft

    200 ads · 12%

  • Price or value

    169 ads · 10%

Where the ads land

The pages with the most live ads pointing at them.

  1. gymshark.com/collections/new-releases/womens

    Collection page · 133 ads

  2. gymshark.com/collections/must-have/mens

    Collection page · 130 ads

  3. gymshark.com/collections/must-have

    Collection page · 124 ads

  4. gymshark.com/pages/soft-sense

    Collection page · 121 ads

  5. gymshark.com/pages/whitney

    Collection page · 114 ads

  6. gymshark.com

    Homepage · 101 ads

Turn this ad into your own page

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Frequently asked questions

How many Facebook ads is Gymshark running?
Over 1,700 live Meta ads, counted across Facebook and Instagram. 60% are carousels, 30% are videos, 10% are images. Half of its live ads started in the last 14 days.
What is Gymshark's longest-running ad?
A carousel ad that has run 111 days. It opens: “Your go to gym set just got a summer upgrade ✨” It sends shoppers to a collection page.
Where do Gymshark's ads send shoppers?
Mostly to collection pages (85%) and homepages (8%). The page with the most live ads is gymshark.com/collections/new-releases/womens, linked from 133 of them.

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Gymshark is not affiliated with Replo.

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