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UGC ads

Fashion UGC ads brands keep running

75 fashion brands run at least 3 live creator-style ads each, over 1,100 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
75

brands with 3+ creator ads

live creator-style ads
Over 1,100

live creator-style ads

open with a first-person story
58%

open with a first-person story

longest-running one
469 days

longest-running one

The 8 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. OGL

    “found the perfect capsule wardrobe top (i own 3 versions of it lol)”

    Pitch: effortless everyday styling.

    469 days live · Video · First-person story hook · Lands on a collection page

    See it in Meta's Ad Library

  2. Machete

    “How to use a French hair pin”

    Pitch: french pin styling tutorial.

    317 days live · Video · Demo hook · Lands on a collection page

    See it in Meta's Ad Library

  3. Portland Leather Goods

    “This Bag Turned Me Into A PLG Believer.”

    Pitch: a skeptic becomes a bag believer.

    261 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  4. Boody

    “Doesn’t take much to get me in my undies”

    Pitch: comfortable barely-there underwear.

    201 days live · Video · First-person story hook · Lands on a collection page

    See it in Meta's Ad Library

  5. Shinesty

    “I call it the “Brazilian Bulge Lift””

    Pitch: a bigger-looking bulge.

    190 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  6. Hanky Panky

    “This swimsuit just replaced every other one I own.”

    Pitch: three-summer swimsuit durability.

    143 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

  7. Koio

    “If I could only wear two shoes all summer”

    Pitch: all-day, any-occasion wear.

    140 days live · Video · First-person story hook · Lands on a collection page

    See it in Meta's Ad Library

  8. I.AM.GIA

    “I’m in love!!! fits like a glove”

    Pitch: second-skin curve-hugging fit.

    128 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

How these ads open

Live fashion creator ads by hook.

  • First-person story

    643 ads · 58%

  • Customer quote

    247 ads · 22%

  • Demo

    193 ads · 17%

  • Before and after

    34 ads · 3%

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Frequently asked questions

How many fashion brands run UGC ads?
75 fashion brands run at least 3 live creator-style video ads each on Meta, over 1,100 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running fashion UGC ad?
OGL's, live for 469 days. It opens with “found the perfect capsule wardrobe top (i own 3 versions of it lol)” as a first-person story hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do fashion brands use most?
First-person story, at 58% of live fashion creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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