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UGC ads

Home UGC ads brands keep running

56 home brands run at least 3 live creator-style ads each, over 1,000 in all. These eight have run longest, one per brand.

brands with 3+ creator ads
56

brands with 3+ creator ads

live creator-style ads
Over 1,000

live creator-style ads

open with a first-person story
51%

open with a first-person story

longest-running one
471 days

longest-running one

The 8 that have run longest

One ad per brand, longest-running first. We quote the opening line and link to the ad.

  1. Blissy

    “Now I have to order 2 more cause my husband stole mine”

    Pitch: healthier hair while sleeping.

    471 days live · Video · Customer quote hook · Lands on a listicle

    See it in Meta's Ad Library

  2. Tineco

    “has eliminated a lot of cleaning stress for me”

    Pitch: easy everyday cordless cleaning.

    382 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  3. Craighill

    “The main problem that I've always had”

    Pitch: sommelier-guided design details.

    258 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  4. RTIC

    “Packing for a family of six in the Florida Keys heat is no joke…”

    Pitch: durable and well-built gear.

    218 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  5. Helix Sleep

    “Come mattress shopping with me!”

    Pitch: try mattresses in store.

    211 days live · Video · First-person story hook · Lands on a signup page

    See it in Meta's Ad Library

  6. Voluspa

    “If you want your house to smell so fresh and so clean.”

    Pitch: fresh, serene home atmosphere.

    192 days live · Video · Customer quote hook · Lands on a collection page

    See it in Meta's Ad Library

  7. Earthfoam

    “I didn't think a mattress like this existed.”

    Pitch: organic and natural materials mattress.

    190 days live · Video · First-person story hook · Lands on a product page

    See it in Meta's Ad Library

  8. Dirty Labs

    “Ok I’m truly impressed with @dirty_labs !”

    Pitch: bio-enzyme dishwashing performance.

    189 days live · Video · Customer quote hook · Lands on a product page

    See it in Meta's Ad Library

How these ads open

Live home creator ads by hook.

  • First-person story

    512 ads · 51%

  • Customer quote

    275 ads · 27%

  • Demo

    152 ads · 15%

  • Before and after

    65 ads · 6%

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Frequently asked questions

How many home brands run UGC ads?
56 home brands run at least 3 live creator-style video ads each on Meta, over 1,000 ads in all. We count ads from the brand's own pages that open as a story, a quote, a demo or a before-and-after.
What is the longest-running home UGC ad?
Blissy's, live for 471 days. It opens with “Now I have to order 2 more cause my husband stole mine” as a customer quote hook. The link under each ad opens it in Meta's Ad Library.
Which UGC hook do home brands use most?
First-person story, at 51% of live home creator ads. A creator talks to the camera about their own problem and what fixed it. The chart above shows the full mix across the four hooks.

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