Brand ads
Olaplex ads: what it runs, and the ad that lasts
What Olaplex runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 440
live Meta ads
- video ads
- 46%
video ads
- median age of a live ad
- 3 days
median age of a live ad
- land on a collection page
- 54%
land on a collection page
Olaplex's longest-running live ad
125% More Shine*
“Weightlessly tame flyaways, protect from heat, and repair damage in just a few drops.”
3 live ads carry the same words.
123 days live · Carousel · Number as proof hook · Lands on a product page
See it in Meta's Ad LibraryWhat the numbers say
Olaplex's longest-running live ad has run 123 days: a carousel ad with a number as proof hook that lands on a product page. Across the account, 54% of live ads send shoppers to a collection page. Bold claim hooks lead 39% of its ads. Its most-used opening line appears on 65 live ads.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Act fast—take an extra 20% off every shampoo & conditioner in stock (including value sizes & virtual duos). 🫧Limited time only.”
65 ads
“Gift (or get) healthy hair bestsellers. Shop iconic, clinically proven routines that everyone loves. 🎁”
32 ads
“Gift healthy hair bestsellers. Shop iconic, clinically proven routines that everyone loves. 🎁”
20 ads
“Better together. Maximize your results (and your savings) when you shop our curated Virtual Bundles.”
13 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
Bold claim
173 ads · 39%
Offer first
96 ads · 22%
Product showcase
58 ads · 13%
Number as proof
29 ads · 7%
First-person story
26 ads · 6%
Customer quote
11 ads · 2%
Angle
Gifting
114 ads · 26%
Price or value
72 ads · 16%
Problem and fix
67 ads · 15%
Transformation
60 ads · 14%
Proof
52 ads · 12%
How it works
39 ads · 9%
Where the ads land
The pages with the most live ads pointing at them.
- olaplex.com/collections/wash
Collection page · 62 ads
- olaplex.com
Homepage · 55 ads
- olaplex.com/collections/best-seller
Collection page · 43 ads
- olaplex.com/collections/all-products
Collection page · 25 ads
- olaplex.com/collections/the-holiday-shop
Collection page · 22 ads
Turn this ad into your own page
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Frequently asked questions
- How many Facebook ads is Olaplex running?
- Over 440 live Meta ads, counted across Facebook and Instagram. 46% are videos, 44% are carousels, 10% are images. Half of its live ads started in the last 3 days.
- What is Olaplex's longest-running ad?
- A carousel ad that has run 123 days. It opens: “Weightlessly tame flyaways, protect from heat, and repair damage in just a few drops.” It sends shoppers to a product page.
- Where do Olaplex's ads send shoppers?
- Mostly to collection pages (54%) and product pages (32%). The page with the most live ads is olaplex.com/collections/wash, linked from 62 of them.
Keep exploring
Olaplex is not affiliated with Replo.