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Brand ads

Tatcha ads: what it runs, and the ad that lasts

What Tatcha runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All Tatcha ads in Meta's Ad Library
live Meta ads
490

live Meta ads

video ads
52%

video ads

median age of a live ad
3 days

median age of a live ad

land on a collection page
55%

land on a collection page

Tatcha's longest-running live ad

Tatcha

“Playing the long game with my skin ✨ The Longevity Serum has been the latest addition to my routine as I focus on supporting my skin now and in the years ahead.”

11 live ads carry the same words.

14 days live · Video · First-person story hook · Lands on a product page

See it in Meta's Ad Library

What the numbers say

Tatcha's longest-running live ad has run 14 days: a video ad with a first-person story hook that lands on a product page. Across the account, 55% of live ads send shoppers to a collection page. Bold claim hooks lead 51% of its ads. Its most-used opening line appears on 26 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Reveal radiant skin with bestselling Japanese skincare. 💜 Receive free shipping + samples on your order today.”

    26 ads

  2. “Plump lips with The Kissu Lip Mask in our new limited-edition shade inspired by momiji, Japanese maple leaves.”

    25 ads

  3. “Send a message of love with a gift of Japanese skincare, from bestselling treatments and limited-edition sets.”

    22 ads

  4. “Visibly firm, smooth, strengthen, and delay visible signs of skin aging with The Longevity Serum.”

    20 ads

  5. “Our bestselling moisturizer is formulated with Hadasei-3 to deeply hydrate, activating the skin’s natural moisture channels.”

    17 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    251 ads · 51%

  • Product showcase

    106 ads · 22%

  • First-person story

    45 ads · 9%

  • New or launch

    23 ads · 5%

  • Number as proof

    19 ads · 4%

  • Offer first

    13 ads · 3%

Angle

  • Transformation

    134 ads · 27%

  • Gifting

    109 ads · 22%

  • Problem and fix

    84 ads · 17%

  • How it works

    63 ads · 13%

  • Identity

    42 ads · 9%

  • Convenience

    25 ads · 5%

Where the ads land

The pages with the most live ads pointing at them.

  1. tatcha.com/collections/moisturizers

    Collection page · 96 ads

  2. tatcha.com/collections/shop-all

    Collection page · 40 ads

  3. tatcha.com/collections/cleansers-exfoliators

    Collection page · 38 ads

  4. tatcha.com/collections/face-serums-and-essence

    Collection page · 37 ads

  5. tatcha.com/products/the-longevity-serum

    Product page · 28 ads

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Frequently asked questions

How many Facebook ads is Tatcha running?
490 live Meta ads, counted across Facebook and Instagram. 52% are videos, 47% are carousels, 1% are images. Half of its live ads started in the last 3 days.
What is Tatcha's longest-running ad?
A video ad that has run 14 days. It opens: “Playing the long game with my skin ✨ The Longevity Serum has been the latest addition to my routine as I focus on…” It sends shoppers to a product page.
Where do Tatcha's ads send shoppers?
Mostly to collection pages (55%) and product pages (31%). The page with the most live ads is tatcha.com/collections/moisturizers, linked from 96 of them.

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Tatcha is not affiliated with Replo.

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