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Brand ads

quip ads: what it runs, and the ad that lasts

What quip runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

live Meta ads
Over 510

live Meta ads

video ads
60%

video ads

median age of a live ad
13 days

median age of a live ad

land on a collection page
34%

land on a collection page

quip's longest-running live ad

They’re on the 17, but we’re the 1 you need

“👀 Who copied who? Tech designers 🤝 quip designers (only the new Ultra Lite needs to be charged waaaaaay less).”

4 live ads carry the same words.

137 days live · Video · Us vs. them hook

See it in Meta's Ad Library

What the numbers say

quip's longest-running live ad has run 137 days: a video ad with an us vs. them hook. Across the account, 34% of live ads send shoppers to a collection page. Bold claim hooks lead 47% of its ads. Its most-used opening line appears on 74 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Good oral care starts with good habits.”

    74 ads

  2. “Make better brushing part of your routine. Meet quip, designed to make those two minutes something you actually look forward to.”

    67 ads

  3. “Better brushing doesn’t need to be complicated.”

    44 ads

  4. “Why stop with a toothbrush? 🪥Gift a routine they can’t quit.”

    8 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    241 ads · 47%

  • Curiosity

    40 ads · 8%

  • Question

    38 ads · 7%

  • Product showcase

    27 ads · 5%

  • First-person story

    26 ads · 5%

  • Offer first

    25 ads · 5%

Angle

  • Convenience

    185 ads · 36%

  • Gifting

    99 ads · 19%

  • How it works

    64 ads · 12%

  • Proof

    50 ads · 10%

  • Transformation

    41 ads · 8%

  • Problem and fix

    32 ads · 6%

Where the ads land

The pages with the most live ads pointing at them.

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Frequently asked questions

How many Facebook ads is quip running?
Over 510 live Meta ads, counted across Facebook and Instagram. 60% are videos, 40% are carousels, 0% are images. Half of its live ads started in the last 13 days.
What is quip's longest-running ad?
A video ad that has run 137 days. It opens: “👀 Who copied who? Tech designers 🤝 quip designers (only the new Ultra Lite needs to be charged waaaaaay less).”
Where do quip's ads send shoppers?
Mostly to collection pages (34%) and product pages (25%). The page with the most live ads is getquip.com/pages/quip-brush-quiz, linked from 112 of them.

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quip is not affiliated with Replo.