Brand ads
AG1 ads: what it runs, and the ad that lasts
What AG1 runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.
- live Meta ads
- Over 510
live Meta ads
- video ads
- 65%
video ads
- median age of a live ad
- 6 days
median age of a live ad
- land on an offer page
- 33%
land on an offer page
AG1's longest-running live ad
Welcome to the Next Gen of Wellness
“💪 90 Days of AG1. Lock In. Level Up. AG1 is a daily, drinkable multivitamin with probiotics and nutrients that support energy, immunity, and gut health. Strong habits create stronger results.”
22 live ads carry the same words.
139 days live · Carousel · Contrarian hook · Lands on an offer page
See it in Meta's Ad LibraryOur take
AG1's longest-running ad sells a commitment, not a scoop: “90 Days of AG1. Lock In. Level Up.” It follows with study numbers (“85% of participants felt more energy”) marked with a footnote, then sends shoppers to a dedicated offers page rather than the homepage.
Twenty-two live ads carry that copy. Around it, the account rotates offer-first hooks like a free immune support bundle, and its most-used opening line is a restock: “Sold out after launch. It's back (for now).”
If your product only works with a habit, sell the habit: give it a time frame, back it with a number you can source, and send people to a page built for that one offer.
The opening lines it repeats
The first line of the ad copy, grouped, with how many live ads use it.
“Sold out after launch. It's back (for now).”
212 ads
“🚨LIMITED TIME: FREE $68 IMMUNE SUPPORT BUNDLE🚨”
68 ads
“🎁 Immune health support, on us.”
53 ads
“A convenient way to keep daily nutrition simple.”
40 ads
“Feeling the slump? AG1 Next Gen supports energy with bioavailable nutrients and essential B vitamins — all in one scoop, backed by clinical…”
24 ads
“💪 90 Days of AG1. Lock In. Level Up.🏃♀️”
22 ads
How the ads open, and what they pitch
Each ad's opening is read as a hook type, and its pitch as an angle.
Hook type
New or launch
142 ads · 28%
Bold claim
134 ads · 26%
Offer first
121 ads · 24%
Question
29 ads · 6%
Expert or celebrity
20 ads · 4%
Curiosity
18 ads · 4%
Angle
Problem and fix
123 ads · 24%
Convenience
105 ads · 20%
Urgency
87 ads · 17%
Price or value
73 ads · 14%
How it works
71 ads · 14%
Proof
32 ads · 6%
Where the ads land
The pages with the most live ads pointing at them.
- drinkag1.com
Homepage · 162 ads
- drinkag1.com/lander/immune-support-offer
Offer page · 75 ads
- drinkag1.com/pro-performance
Offer page · 49 ads
- drinkag1.com/products/ag1-pro-travel-packs
Product page · 49 ads
- drinkag1.com/products/immune-support-offer-pro
Product page · 34 ads
- drinkag1.com/best-green-powder-offers
Offer page · 32 ads
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Frequently asked questions
- How many Facebook ads is AG1 running?
- Over 510 live Meta ads, counted across Facebook and Instagram. 65% are videos, 34% are carousels, 1% are images. Half of its live ads started in the last 6 days.
- What is AG1's longest-running ad?
- A carousel ad that has run 139 days. It opens: “💪 90 Days of AG1. Lock In. Level Up. AG1 is a daily, drinkable multivitamin with probiotics and nutrients that support…” It sends shoppers to an offer page.
- Where do AG1's ads send shoppers?
- Mostly to offer pages (33%) and homepages (32%). The page with the most live ads is drinkag1.com, linked from 162 of them.
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AG1 is not affiliated with Replo.