Top brands
Top supplement brands, ranked by live Meta ads
43 supplement brands run at least 50 live Meta ads. Here are the top 24, led by Lemme, with where each sends its ad traffic.
Ranked by live Meta ads: ads still running when we last counted, from the brand's own pages or linking to its store.
The top 10 supplement brands
1. Lemme
over 1,100 live ads
Mostly images and carousels: 20% video.
- Oldest live ad
- 119 days
- Video share
- 20%
Where its ads land
- Product page 60%
- Offer page 39%
- Marketplace listing 1%
Most-advertised page: lemmelive.com/pages/debloat-lp-v2 (208 ads)
2. LMNT
over 540 live ads
48% of its ads point at one page.
- Oldest live ad
- 44 days
- Video share
- 49%
Where its ads land
- Product page 98%
- Blog post 1%
- Offer page 1%
Most-advertised page: drinklmnt.com/products/lmnt-sparkling-12oz (259 ads)
See LMNT's ads3. Needed
over 520 live ads
Its oldest live ad has run 434 days.
- Oldest live ad
- 434 days
- Video share
- 44%
Where its ads land
- Product page 63%
- Offer page 35%
- Advertorial 2%
Most-advertised page: thisisneeded.com/pages/prenatal-gummies (162 ads)
4. AG1
over 510 live ads
Sends 33% of its ads to an offer page.
- Oldest live ad
- 139 days
- Video share
- 65%
Where its ads land
- Offer page 33%
- Homepage 32%
- Product page 31%
- Collection page 3%
Most-advertised page: drinkag1.com (162 ads)
See AG1's ads5. Biologica
510 live ads
76% of its ads point at one page.
- Oldest live ad
- 41 days
- Video share
- 39%
Where its ads land
- Product page 79%
- Offer page 20%
- Homepage 1%
Most-advertised page: biologica.com/pages/midlife-essentials-educational (390 ads)
6. Seed
over 490 live ads
94% of its ads point at one page.
- Oldest live ad
- 331 days
- Video share
- 61%
Where its ads land
- Quiz 94%
- Homepage 5%
- Blog post 1%
Most-advertised page: seed.com/is-ds01-right-for-you (465 ads)
See Seed's ads7. The Collagen Co.
over 480 live ads
Sends 43% of its ads to a collection page.
- Oldest live ad
- 97 days
- Video share
- 59%
Where its ads land
- Collection page 43%
- Offer page 39%
- Product page 16%
- Listicle 3%
Most-advertised page: us.thecollagen.co/collections/collagen-for-weight-loss (102 ads)
8. Ritual
over 330 live ads
Sends 62% of its ads to a product page.
- Oldest live ad
- 178 days
- Video share
- 34%
Where its ads land
- Product page 62%
- Collection page 18%
- Offer page 14%
- Homepage 4%
Most-advertised page: ritual.com/products/essential-prenatal-multivitamin (34 ads)
See Ritual's ads9. Paleovalley
over 300 live ads
91% of its ads land on an offer page.
- Oldest live ad
- 106 days
- Video share
- 63%
Where its ads land
- Offer page 91%
- Product page 8%
- Collection page 1%
Most-advertised page: paleovalley.com/offers/grass-fed-bone-broth-protein-bogo-sd (99 ads)
10. The Absorption Company
over 290 live ads
Sends 58% of its ads to an offer page.
- Oldest live ad
- 20 days
- Video share
- 46%
Where its ads land
- Offer page 58%
- Product page 34%
- Collection page 4%
- Advertorial 3%
Most-advertised page: absorbmore.com/pages/wlp-1-sale (74 ads)
Ranks 11 to 24
| Rank | Brand | Live Meta ads |
|---|---|---|
| 11 | Nature Made | over 270 |
| 12 | Beam | 240 |
| 13 | MegaFood | over 230 |
| 14 | Ultima Replenisher | over 210 |
| 15 | Clean Simple Eats | over 200 |
| 16 | Momentous | over 190 |
| 17 | Mintier | over 180 |
| 18 | Harmonia | over 170 |
| 19 | iota | 170 |
| 20 | Honey Stinger | over 160 |
| 21 | Juni | over 140 |
| 22 | B.T.R. Bar | over 140 |
| 23 | Orgain | over 140 |
| 24 | Proper Wild | over 130 |
Where supplement brands send ad traffic
Live ads by landing page type, across all 43 brands that qualify.
Product page
4,570 ads · 49%
Offer page
2,283 ads · 24%
Collection page
993 ads · 11%
Homepage
590 ads · 6%
Quiz
469 ads · 5%
Marketplace listing
259 ads · 3%
Build a store like these
Replo builds your supplement store and the pages your ads land on, on your brand and products.
Frequently asked questions
- Which supplement brand runs the most Meta ads?
- Lemme, with over 1,100 live Facebook and Instagram ads, followed by LMNT (over 540) and Needed (over 520). The ranking counts ads running when we last checked.
- Where do supplement brands send their ad traffic?
- Mostly to product pages (49% of live ads) and offer pages (24% of live ads), across the 43 brands that qualify. The top 10 cards above show each brand's own mix.
- How is this supplement brand list made?
- We count each brand's live Meta ads, run from its own pages or linking to its store, and rank the brands with at least 50 and a captured landing page. Brands that use Replo are left out.
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All categories
Every category we rank, with its top advertisers.