Top brands
Top shoe brands, ranked by live Meta ads
24 shoe brands run at least 50 live Meta ads. Here are the top 24, led by Thursday Boots, with where each sends its ad traffic.
Ranked by live Meta ads: ads still running when we last counted, from the brand's own pages or linking to its store.
The top 10 shoe brands
1. Thursday Boots
over 1,300 live ads
Sends 60% of its ads to a product page.
- Oldest live ad
- 200 days
- Video share
- 42%
Where its ads land
- Product page 60%
- Collection page 37%
- Homepage 3%
Most-advertised page: thursdayboots.com/collections/mens (165 ads)
See Thursday Boots's ads2. OluKai
over 1,300 live ads
87% of its ads land on a product page.
- Oldest live ad
- 358 days
- Video share
- 23%
Where its ads land
- Product page 87%
- Collection page 11%
- Homepage 2%
Most-advertised page: olukai.com/pages/hsa-fsa-eligible-footwear (47 ads)
See OluKai's ads3. Reef
930 live ads
Its oldest live ad has run 477 days.
- Oldest live ad
- 477 days
- Video share
- 39%
Where its ads land
- Product page 83%
- Collection page 15%
- Homepage 1%
Most-advertised page: reef.com/products/womens-shoes-reef-neptune-white-vintage (28 ads)
4. Koio
500 live ads
93% of its ads land on a product page.
- Oldest live ad
- 271 days
- Video share
- 10%
Where its ads land
- Product page 93%
- Collection page 7%
Most-advertised page: koio.co/products/aosta-in-cacao (35 ads)
5. KEEN
over 370 live ads
Sends 70% of its ads to a collection page.
- Oldest live ad
- 157 days
- Video share
- 47%
Where its ads land
- Collection page 70%
- Product page 17%
- Homepage 8%
- Blog post 5%
Most-advertised page: keenfootwear.com/pages/trail-running (35 ads)
6. Blundstone
over 280 live ads
74% of its ads point at one page.
- Oldest live ad
- 269 days
- Video share
- 39%
Where its ads land
- Homepage 76%
- Collection page 19%
- Offer page 3%
- Product page 1%
Most-advertised page: blundstone.com (209 ads)
7. Tecovas
over 250 live ads
87% of its ads land on a product page.
- Oldest live ad
- 157 days
- Video share
- 19%
Where its ads land
- Product page 87%
- Homepage 7%
- Collection page 3%
- Signup page 2%
Most-advertised page: tecovas.com (14 ads)
8. ALDO
over 230 live ads
95% of its ads land on a collection page.
- Oldest live ad
- 82 days
- Video share
- 32%
Where its ads land
- Collection page 95%
- Product page 3%
- Other page 2%
Most-advertised page: aldoshoes.com/collections/womens-boots (16 ads)
9. Margaux
230 live ads
Mostly images and carousels: 17% video.
- Oldest live ad
- 25 days
- Video share
- 17%
Where its ads land
- Product page 80%
- Collection page 18%
- Homepage 2%
Most-advertised page: margauxny.com/products/the-phoebe-boot-ganache-suede (11 ads)
10. Archies Footwear
230 live ads
70% of its ads point at one page.
- Oldest live ad
- 202 days
- Video share
- 52%
Where its ads land
- Homepage 74%
- Product page 23%
- Offer page 3%
Most-advertised page: archiesfootwear.com (162 ads)
Ranks 11 to 24
| Rank | Brand | Live Meta ads |
|---|---|---|
| 11 | Rothy's | over 200 |
| 12 | NOBULL | over 170 |
| 13 | OOFOS | over 160 |
| 14 | Atoms | 150 |
| 15 | Xero Shoes | 150 |
| 16 | Crocs | over 140 |
| 17 | Hunter Boots | over 110 |
| 18 | Altra | over 110 |
| 19 | Norda | over 100 |
| 20 | M.Gemi | over 100 |
| 21 | Naturalizer | over 80 |
| 22 | KURU Footwear | over 70 |
| 23 | Miista | over 50 |
| 24 | Dr. Scholl's | over 50 |
Where shoe brands send ad traffic
Live ads by landing page type, across all 24 brands that qualify.
Product page
4,361 ads · 59%
Collection page
2,262 ads · 31%
Homepage
648 ads · 9%
Offer page
90 ads · 1%
Blog post
18 ads · 0%
Other page
10 ads · 0%
Build a store like these
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Frequently asked questions
- Which shoe brand runs the most Meta ads?
- Thursday Boots, with over 1,300 live Facebook and Instagram ads, followed by OluKai (over 1,300) and Reef (930). The ranking counts ads running when we last checked.
- Where do shoe brands send their ad traffic?
- Mostly to product pages (59% of live ads) and collection pages (31% of live ads), across the 24 brands that qualify. The top 10 cards above show each brand's own mix.
- How is this shoe brand list made?
- We count each brand's live Meta ads, run from its own pages or linking to its store, and rank the brands with at least 50 and a captured landing page. Brands that use Replo are left out.
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