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Top brands

Top underwear brands, ranked by live Meta ads

21 underwear brands run at least 50 live Meta ads. Here are the top 21, led by Honeylove, with where each sends its ad traffic.

Ranked by live Meta ads: ads still running when we last counted, from the brand's own pages or linking to its store.

The top 10 underwear brands

  1. 1. Honeylove

    over 1,300 live ads

    75% of its live ads are video.

    Oldest live ad
    76 days
    Video share
    75%

    Where its ads land

    • Product page 47%
    • Offer page 46%
    • Collection page 7%
    • Listicle 1%

    Most-advertised page: honeylove.com/pages/crossover-bra (498 ads)

    See Honeylove's ads
  2. 2. Hanky Panky

    700 live ads

    Sends 47% of its ads to a collection page.

    Oldest live ad
    143 days
    Video share
    40%

    Where its ads land

    • Collection page 47%
    • Product page 46%
    • Homepage 7%

    Most-advertised page: hankypanky.com (49 ads)

  3. 3. Spanx

    over 540 live ads

    88% of its ads land on a collection page.

    Oldest live ad
    57 days
    Video share
    34%

    Where its ads land

    • Collection page 88%
    • Product page 6%
    • Advertorial 5%
    • Homepage 1%

    Most-advertised page: spanx.com/collections/airessentials (98 ads)

  4. 4. All Citizens

    over 530 live ads

    Sends 79% of its ads to a product page.

    Oldest live ad
    98 days
    Video share
    31%

    Where its ads land

    • Product page 79%
    • Offer page 17%
    • Homepage 3%
    • Collection page 1%

    Most-advertised page: allcitizens.com/products/elite-ii-boxer-brief (123 ads)

  5. 5. Eberjey

    over 490 live ads

    Sends 64% of its ads to a collection page.

    Oldest live ad
    122 days
    Video share
    42%

    Where its ads land

    • Collection page 64%
    • Product page 33%
    • Homepage 2%

    Most-advertised page: eberjey.com/collections/eberjey-by-elsa-hosk-featured (33 ads)

  6. 6. Huha

    over 470 live ads

    Sends 55% of its ads to a collection page.

    Oldest live ad
    37 days
    Video share
    49%

    Where its ads land

    • Collection page 55%
    • Homepage 42%
    • Product page 2%
    • Offer page 1%

    Most-advertised page: hu-ha.com (182 ads)

  7. 7. Knix

    over 350 live ads

    Sends 53% of its ads to a product page.

    Oldest live ad
    171 days
    Video share
    65%

    Where its ads land

    • Product page 53%
    • Collection page 33%
    • Homepage 14%
    • Offer page 1%

    Most-advertised page: knix.com/products/super-leakproof-dream-boxer (47 ads)

  8. 8. MeUndies

    over 320 live ads

    Sends 76% of its ads to a collection page.

    Oldest live ad
    167 days
    Video share
    21%

    Where its ads land

    • Collection page 76%
    • Product page 11%
    • Advertorial 6%
    • Offer page 4%

    Most-advertised page: meundies.com/collections/halloween-collection (67 ads)

  9. 9. Snag Tights

    over 300 live ads

    99% of its ads land on a collection page.

    Oldest live ad
    102 days
    Video share
    26%

    Where its ads land

    • Collection page 99%
    • Homepage 1%

    Most-advertised page: snagtights.us/collections/halloween (62 ads)

  10. 10. Adore Me

    over 290 live ads

    90% of its ads land on a collection page.

    Oldest live ad
    153 days
    Video share
    38%

    Where its ads land

    • Collection page 90%
    • Homepage 6%
    • Product page 2%
    • Blog post 2%

    Most-advertised page: adoreme.com/new (66 ads)

Ranks 11 to 21

RankBrandLive Meta ads
11Negativeover 280
12Cou Cou Intimatesover 190
13Gatherallover 160
14Pepperover 160
15Dr. Motionover 160
16Shinestyover 160
17Evry100
18Sheertex100
19Fruity Bootyover 60
20Understatement Underwear60
21Subsetover 50

Where underwear brands send ad traffic

Live ads by landing page type, across all 21 brands that qualify.

  • Collection page

    3,146 ads · 46%

  • Product page

    2,438 ads · 35%

  • Offer page

    766 ads · 11%

  • Homepage

    481 ads · 7%

  • Advertorial

    44 ads · 1%

  • Quiz

    18 ads · 0%

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Frequently asked questions

Which underwear brand runs the most Meta ads?
Honeylove, with over 1,300 live Facebook and Instagram ads, followed by Hanky Panky (700) and Spanx (over 540). The ranking counts ads running when we last checked.
Where do underwear brands send their ad traffic?
Mostly to collection pages (46% of live ads) and product pages (35% of live ads), across the 21 brands that qualify. The top 10 cards above show each brand's own mix.
How is this underwear brand list made?
We count each brand's live Meta ads, run from its own pages or linking to its store, and rank the brands with at least 50 and a captured landing page. Brands that use Replo are left out.

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