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Brand ads

OluKai ads: what it runs, and the ad that lasts

What OluKai runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All OluKai ads in Meta's Ad Library
live Meta ads
Over 1,300

live Meta ads

carousel ads
73%

carousel ads

median age of a live ad
6 days

median age of a live ad

land on a product page
87%

land on a product page

OluKai's longest-running live ad

Ho‘ōpio Leather

“Experience unmatched comfort & style with OluKai. All orders receive 1-year guarantee + worry-free 30-day returns & exchanges!”

4 live ads carry the same words.

358 days live · Carousel · Product showcase hook · Lands on a homepage

See it in Meta's Ad Library

What the numbers say

OluKai's longest-running live ad has run 358 days: a carousel ad with a product showcase hook that lands on a homepage. Across the account, 87% of live ads send shoppers to a product page. Bold claim hooks lead 74% of its ads. Its most-used opening line appears on 34 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Meet the sneaker that pairs as easily with denim as it does hiking shorts. The Makiki is coastal style, simplified.”

    34 ads

  2. “The support and comfort you trust, now eligible at checkout with your HSA or FSA card.”

    32 ads

  3. “Inspired by island comfort, OluKai slippers are crafted with premium materials and soft, genuine shearling”

    31 ads

  4. “Plush shearling. Slide build. Sneaker outsole. Now you never have to take your slippers off.”

    30 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    1,011 ads · 74%

  • New or launch

    145 ads · 11%

  • Product showcase

    127 ads · 9%

  • Curiosity

    20 ads · 1%

  • Us vs. them

    12 ads · 1%

  • Customer quote

    11 ads · 1%

Angle

  • Convenience

    389 ads · 29%

  • Quality or craft

    371 ads · 27%

  • How it works

    175 ads · 13%

  • Identity

    138 ads · 10%

  • Price or value

    107 ads · 8%

  • Problem and fix

    63 ads · 5%

Where the ads land

The pages with the most live ads pointing at them.

  1. olukai.com/pages/hsa-fsa-eligible-footwear

    Collection page · 47 ads

  2. olukai.com/products/moloa-mens-leather-slippers-toffee-dark-wood

    Product page · 58 ads

  3. olukai.com/collections/womens-coastal-performance-collection

    Collection page · 27 ads

  4. olukai.com/products/ahi-womens-sneakers-bright-white-lanai-breeze

    Product page · 26 ads

  5. olukai.com/collections/mens-shoes

    Collection page · 25 ads

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Frequently asked questions

How many Facebook ads is OluKai running?
Over 1,300 live Meta ads, counted across Facebook and Instagram. 73% are carousels, 23% are videos, 4% are images. Half of its live ads started in the last 6 days.
What is OluKai's longest-running ad?
A carousel ad that has run 358 days. It opens: “Experience unmatched comfort & style with OluKai. All orders receive 1-year guarantee + worry-free 30-day returns &…” It sends shoppers to a homepage.
Where do OluKai's ads send shoppers?
Mostly to product pages (87%) and collection pages (11%). The page with the most live ads is olukai.com/pages/hsa-fsa-eligible-footwear, linked from 47 of them.

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OluKai is not affiliated with Replo.

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